9th Wonder Explains Why Soundbombing & Rawkus Kept His Hip-Hop Dreams Alive (Video)
Hip-Hop news and culture move fast, and it’s easy to miss significant developments. Every week, Ambrosia For Heads takes a look back at the LAST 7 days. This video series, hosted by Justin “The Company Man” Hunte examines the current issues with a colorful rundown of the what, where, and why. While the LAST 7 focus is always rooted in and around Hip-Hop, some of the same lifestyle and relevant social events that appear on AFH will be included.
The last several days marked anniversaries for Reflection Eternal’s Train Of Thought, Pharoahe Monch’s Internal Affairs, and Mos Def’s Black On Both Sides. However, it’s the 20th birthday for another Rawkus Records benchmark that really stands out. Soundbombing 1 celebrated 20 years on record store shelves on October 14. At the 7-minute mark, LAST 7 turns to 9th Wonder, who has since gone on to an incredible career, captured the significance. “At a time where some of us felt in the mid-’90s that Hip-Hop taking another direction…….after ‘The Big-Bang’ in the summer of 1996 that made you choose a side between [De La Soul’s] Stakes is High and [Nas’] It Was Written……When a lot of us sought refuge on Internet websites for music to escape the redundancy of the radio…..it was Soundbombing,” 9th wrote last week. “Unlike a lot of my peers in the music community, I’ve been a fan and spectator longer than an active participant. I’ve had a chance to be fans of people long enough to end up working with them…Rawkus Records was the house I sought refuge in after the disaster of commercial success, and the beginnings of people being programmed like zombies. If it wasn’t for this album…the idea of making it in a commercialized business was a lost cause.” 9th has since worked with Soudbombing artists including a full project with Talib Kweli (2015’s Indie 500), Mos Def, and producing Murs 3:16: The 9th Edition for El-P’s Definitive Jux label.
Stay tuned for more LAST 7 episodes, coming each Tuesday.