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Who’s Realer Than Schoolboy Q These Days? Watch Him Decode Hoover St (Video)

Who’s Realer Than Schoolboy Q These Days? Watch Him Decode Hoover St (Video)

Schoolboy Q's OXYMORON is one of the most transparent albums to be released in quite some time. If you've ever had a question about what's on Q's mind, chances are he has revealed it on the LP. The TDE member recently Decoded his song Hoover St. He discusses everything from... Read more
March 5, 2014 Video
Isaiah Rashad Breaks Down Tranquility & Shows That Every Single Line Has Meaning (Video)

Isaiah Rashad Breaks Down Tranquility & Shows That Every Single Line Has Meaning (Video)

One of the retail gems of the year so far is Isaiah Rashad's EP, Cilvia Demo. Digital-only, the Top Dawg Entertainment release was a real getting-to-know opportunity to the Chattanooga MC who combines his environment with an other-worldly ability to see the bigger picture. If you doubt that statement, watch... Read more
February 24, 2014 Fresh, Video
Pusha T – DECODED: King Push (Video)

Pusha T – DECODED: King Push (Video)

Pusha T claims he has the "album of the year" as he decodes his verse to King Push. Check out the video for the full breakdown below. Who do you think has the best album so far this year? Related: Pusha T – My Name is My Name (Album Stream)... Read more
October 2, 2013 Video
Big Sean Breaks Down “First Chain” (Video)

Big Sean Breaks Down “First Chain” (Video)

With yet another example of Hova's Midas touch, Jay Z's Life + Times has definitely established itself as one of the go to places for dope Hip-Hop content. Specifically engaging are the channel's "Decoded" series, which features artists rapping one of their tracks, then dissecting the lyrics piece by piece.... Read more
September 6, 2013 Fresh, Video
Jay Rock Decodes His Verse on Kendrick Lamar’s Money Trees (Video)

Jay Rock Decodes His Verse on Kendrick Lamar’s Money Trees (Video)

Jay Rock dropped one of the most celebrated verses on Kendrick Lamar's good kid, m.A.A.d. city album. He sat down to Decode the verse and break down the story behind how the song was created. Check out the video. Related: Jay Rock discusses the role of hip-hop as a voice... Read more
June 24, 2013 Video
DECODED: Camp Lo – Coolie High

DECODED: Camp Lo – Coolie High

Decoded goes retro in the latest edition. Check out the video of Camp Lo breaking down Coolie High. Related: Pete Rock & Camp Lo - Mic Check (Video)... Read more
April 24, 2013 Video
9th Wonder – Threat: DECODED (Video)

9th Wonder – Threat: DECODED (Video)

The latest installment of DECODED features 9th Wonder telling the story of how he got the gig to produce Jay-Z's "Threat" from The Black Album and how 9th laid down the beat. It is quite possibly the best DECODED yet. Check out the video below. It's a must for 9th... Read more
February 20, 2013 Video
DECODED: Joey Bada$$ & CJ Fly “Hardknock”

DECODED: Joey Bada$$ & CJ Fly “Hardknock”

Joey Bada$$ and CJ Fly break down some of their verses from Hardknock in the latest edition of DECODED. It definitely gives a good taste of how ill their wordplay is--even they had missed some of the other's double entendres. Check out the video. Related: Joey Bada$$ - 1999 (Mixtape)... Read more
January 16, 2013 Video
Kendrick Lamar: DECODED – Sing About Me, I’m Dying of Thirst (Video)

Kendrick Lamar: DECODED – Sing About Me, I’m Dying of Thirst (Video)

Kendrick Lamar breaks down the first verse from Sing About Me, I'm Dying of Thirst, one of his favorite on good kid, m.A.A.d city. Check out the video. Related: See why we picked good kid, m.A.A.d city as one of the best albums of 2012.... Read more
January 2, 2013 Video
Big Boi – Decoded: Lines & Mama Told Me (Video)

Big Boi – Decoded: Lines & Mama Told Me (Video)

Big Boi breaks down his lyrics from Lines and Mama Told Me. Check out his Decoded video. Related: Big Boi – She Hates Me ft Kid Cudi (Audio) Check out the full breakdown of Lines and Mama Told Me over at Rap Genius.... Read more
December 6, 2012 Video
Dom Kennedy – DECODED: My Type of Party (Video)

Dom Kennedy – DECODED: My Type of Party (Video)

Dom Kennedy is the latest to participate in the DECODED series. Check out the video of his breakdown of the lyrics to My Type of Party. Related: Dom Kennedy – Yellow Album (Mixtape)... Read more
September 14, 2012 Food for Thought, Video
Decoded: Freddie Gibbs Thuggin’ (Video)

Decoded: Freddie Gibbs Thuggin’ (Video)

Gangsta Gibbs breaks down the lyrics of Thuggin', his collabo with Madlib. Check out Decoded: Freddie Gibbs Thuggin'. Props to Life & Times. Also, check out Decoded: Big K.R.I.T Time Machine. http://www.youtube.com/watch?v=wL8_XynzNsE&feature=player_embedded... Read more
February 15, 2012 Food for Thought, Video
Decoded: Big K.R.I.T. — Time Machine (Video)

Decoded: Big K.R.I.T. — Time Machine (Video)

Here's a really dope interview of Big K.R.I.T. where he breaks down the lyrics to Time Machine. It really showcases the depth of his music. K.R.I.T., along with others like Kendrick Lamar and Stalley, is part of the new crop of MCs with a message to their music. It's part... Read more
January 5, 2012 Food for Thought, Video
10 reasons why 2010 was the best year ever in hip-hop: #5 Big pimpin’…there’s a lot of big money talk in hip-hop but in 2010 the money did the talking.

10 reasons why 2010 was the best year ever in hip-hop: #5 Big pimpin’…there’s a lot of big money talk in hip-hop but in 2010 the money did the talking.

Why is it not a surprise that Jay-Z is all over this one?  Jay-Z has been talking about Dead Presidents ever since Reasonable Doubt in 1996 and his relentless pursuit of C.R.E.A.M. has been documented thoroughly on every album.  In 2010, he was associated with some major firsts for hip-hop... Read more
December 27, 2010 Food for Thought
Jay-Z has been on a massive promo tour for the launch of Decoded. If you've seen one interview you've seen them all. This Bloomberg piece is a little different. It's a look at Jay through the eyes of some of his most powerful friends and influences. Check it out.

Jay-Z has been on a massive promo tour for the launch of Decoded. If you've seen one interview you've seen them all. This Bloomberg piece is a little different. It's a look at Jay through the eyes of some of his most powerful friends and influences. Check it out.

The video is the latest episode of Bloomberg's Game Changers series which has featured people like Mark Zuckerberg, Larry Page and Sergey Brin (the founders of Google) and Steve Jobs.  It tells the story of Jay-Z's rise from the corner to the corner office.  Click here to see the video.... Read more
November 20, 2010 Audio, Food for Thought, Video
Jay-Z is the best rapper and the best business man in hip-hop. He NEVER does the ordinary. The release of his book Decoded is no different. Hov is about to launch an interactive marketing campaign the likes of which have never been seen before. Check out what he has in store.

Jay-Z is the best rapper and the best business man in hip-hop. He NEVER does the ordinary. The release of his book Decoded is no different. Hov is about to launch an interactive marketing campaign the likes of which have never been seen before. Check out what he has in store.

Pound for pound I'm the best to ever come around here Excluding nobody Look what i embody The soul of a hustler I really ran the street A CEO's mind That marketing plan was me --Jay-Z - What More Can I Say JAY-Z AND BING CHANGE THE GAME WITH DECODED... Read more
October 19, 2010 Food for Thought
Jay-Z's book, Decoded, hits stores on November 16th. Here's a little something to whet your appetite.

Jay-Z's book, Decoded, hits stores on November 16th. Here's a little something to whet your appetite.

Decoded was initially written as an in-depth biography but the word is when it was done it was a little too personal for Hov. So, instead, he opted to release Decoded which is still biographical but more indirectly, as it tells his story in large part by breaking down lyrics... Read more
September 24, 2010 Video