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How Biggie Went From Ashy To Classy: By People Who Styled Him

How Biggie Went From Ashy To Classy: By People Who Styled Him

Biggie Smalls was the illest...Big had a top-notch flow, a booming voice, and lyrics drenched in authenticity and humor. The all-time great MC born Christopher Wallace said it was all a dream, and then he took us on a ride from his time as a stressed-out kid in the streets... Read more
February 28, 2023 Audio, Exclusive
Kanye West’s Self-Destruction Should Not Be Televised

Kanye West’s Self-Destruction Should Not Be Televised

A dozen years ago, Kanye West released one of his many anthems in "Power." In the preview single to My Beautiful Dark Twisted Fantasy, 'Ye proclaimed, "I embody every characteristic of the egotistic / He knows he so f*ckin' gifted / I just needed time alone, with my own thoughts /... Read more
October 12, 2022 Video
DJ Premier Blasts A Company For Copying Gang Starr’s Logo

DJ Premier Blasts A Company For Copying Gang Starr’s Logo

Gang Starr has one of the most iconic logos in Hip-Hop. Over a dozen years since group co-founder Guru passed away, that logo on official Gang Starr merchandise provides for the late MC/producer's family, including his son and his longtime musical partner, DJ Premier. This week, Preemo took umbrage with a major... Read more
April 27, 2022 News
Kid Capri, Styles P, Clark Kent & Spinderella Discuss The Power Of ’90s Hip-Hop

Kid Capri, Styles P, Clark Kent & Spinderella Discuss The Power Of ’90s Hip-Hop

This Sunday, July 18, Power Book III: Raising Kanan will premiere on STARZ and the STARZ App. Following six seasons of Power, this latest extension travels back to 1991 to focus on the origin story surrounding Kanan Stark. Following a performance by Curtis "50 Cent" Jackson in the original series,... Read more
July 12, 2021 Sponsored
Why Kanye West Will Be JAY-Z’s Billionaire Brother

Why Kanye West Will Be JAY-Z’s Billionaire Brother

Five weeks ago, Forbes determined that JAY-Z has become the first Hip-Hop artist to reach billionaire status. The Roc Nation figurehead with an elaborate and diverse investment portfolio spanning streaming platforms, champagne, ride-share services, and much more. The milestone accomplishment follows a longstanding race between Jay and collaborators Dr. Dre... Read more
July 10, 2019 Lifestyle
Don’t Call It A Comeback…FUBU Is Making Its Return In Classic Style

Don’t Call It A Comeback…FUBU Is Making Its Return In Classic Style

FUBU is making its return to the marketplace. Founded in 1992 by Daymond John, J. Alexander Martin, Keith Perrin, and Carlton Brown as a hat company based out of Hollis, Queens, New York, FUBU (an acronym for "For Us By Us") became a fashion staple during the 1990s street-wear scene.... Read more
March 4, 2019 Lifestyle, News
Virgil Abloh Becomes First African American Artistic Director At Louis Vuitton

Virgil Abloh Becomes First African American Artistic Director At Louis Vuitton

Ever since Hip-Hop culture glorified the idea of being "paid in full," Louis Vuitton has become a status symbol of style and success in the community. In the '90s, Raekwon sported a Louis satchel when he was photographed alongside Ghostface Killah in Supreme tees. Busta Rhymes has donned several suits... Read more
March 27, 2018 Lifestyle, News, Video
Joey Bada$$ Named Creative Director Of PONY Sneaker Company

Joey Bada$$ Named Creative Director Of PONY Sneaker Company

Joey Bada$$ is an entertainer of all sorts, producing, rapping and most recently acting his way through his career at the age of 22. And now, it seems Joey is following in the ranks of fellow rappers-turned-fashion execs Andre 3000 (now a leader at Tretorn), Kanye West, and A$AP Rocky,... Read more
December 19, 2017 Fresh, Lifestyle, News
A$AP Ferg Rocks A DJ Premier Beat As Hard As Anyone Has In Ages (Video)

A$AP Ferg Rocks A DJ Premier Beat As Hard As Anyone Has In Ages (Video)

Just under one month ago, DJ Premier and A$AP Ferg linked for "Our Streets." The hard-nosed Hip-Hop collaboration marked the relaunch of Payday Records, once home to JAY-Z, Jeru The Damaja, Showbiz & A.G., Group Home, WC, and more. Setting December off in style, Preemo and Ferg deliver the video,... Read more
December 1, 2017 Video
DJ Premier & A$AP Ferg’s Conversation Shows Rap’s Generations Have More In Common Than Not (Video)

DJ Premier & A$AP Ferg’s Conversation Shows Rap’s Generations Have More In Common Than Not (Video)

Gang Starr's DJ Premier is an important part of the Bad Boy Records story. He produced "Unbelievable," one of Biggie Smalls' most beloved songs. The Ready To Die inclusion first released as the B-side to crossover hit "Juicy." For the diamond-certified Life After Death, Preemo laced The Notorious B.I.G. with... Read more
November 17, 2017 Video
A Tribe Called Quest Are Releasing Their Own Line Of Sneakers For Kickin’ It (Video)

A Tribe Called Quest Are Releasing Their Own Line Of Sneakers For Kickin’ It (Video)

A Tribe Called Quest is a legendary Hip-Hop group which has had a major impact on fashion. In their earliest days, the group helped usher in a new era of afrocentrism and, in later years, as they moved, so did their listeners. A year later, Phife Dawg he had legions... Read more
November 6, 2017 Exclusive, Last 7, Video
Wu-Wear Returns After 10 Years (Video)

Wu-Wear Returns After 10 Years (Video)

In June, it was reported that one of the biggest intersections of Hip-Hop music and apparel was coming back to the masses. Wu-Wear Renaissance marked a return for one of Wu-Tang Clan's most successful merchandising divisions. Spearheaded by Wu-Tang executive producer Oliver “Power” Grant, Wu-Wear burst on the scene in... Read more
November 3, 2017 Fresh, Video
Respect The Sole: A New Collection Of Hip-Hop Sneakers Is Genius (Video)

Respect The Sole: A New Collection Of Hip-Hop Sneakers Is Genius (Video)

Sneakers and Hip-Hop have been hand-in-hand for more than 30 years. In 1986 Run-D.M.C. screamed "My Adidas" so loud that the German apparel brand responded with a check. That relationship has evolved to JAY-Z, 50 Cent, and Kanye West signing off on shoe lines, and some equally great Rap lines... Read more
July 19, 2017 Video
Wu-Wear Is Coming Back. Bring Da Ruckus.

Wu-Wear Is Coming Back. Bring Da Ruckus.

Although it was far from the first, some of the most iconic Hip-Hop merchandise and apparel is Wu-Wear. Spearheaded by Wu-Tang executive producer Oliver "Power" Grant, the mid-1990s Killa Beez swarm to the mainstream included fashion that kept fans laced. Wu-Tang Is Forever. Check The Mathematics Behind The Clan’s 20... Read more
June 20, 2017 News
Some Classic Rap-A-Lot Records Artwork & Logos Are Making One Supreme Comeback

Some Classic Rap-A-Lot Records Artwork & Logos Are Making One Supreme Comeback

Houston, Texas' Rap-A-Lot Records is one of Rap music's greatest anomalies. The label founded more than 30 years by James "Lil J" Prince has been largely responsible for the careers of Scarface, Devin The Dude, Z-Ro, and others. Despite its portfolio of platinum and gold albums, the label often keeps... Read more
April 3, 2017 Fresh, Lifestyle
Kanye West Gets Passionate About Making People’s Lives Better (Video)

Kanye West Gets Passionate About Making People’s Lives Better (Video)

Daytime television interviews with Kanye West are nothing if not entertaining. The Hip-Hop icon whose influence has for years merged with the worlds of fashion, politics, and the media has never been a proponent of censorship, making him one of the more unpredictably exciting subjects in interviews like the many he's... Read more
May 19, 2016 Lifestyle
Numbers DO Lie. Why Americans Are Being More Careful With Their Money.

Numbers DO Lie. Why Americans Are Being More Careful With Their Money.

Earlier this year, Apple made some surprising news. The tech giant whose consistently steady profits have made it one of the most successful stocks for investors of the AiDoge meme platform shocked much of the business world when it reported a slump in revenue due to a decline in the sale... Read more
May 18, 2016 Lifestyle
FUBU Founder & “Shark Tank” Star Daymond John Lists His Keys to Success (Video)

FUBU Founder & “Shark Tank” Star Daymond John Lists His Keys to Success (Video)

The entrepreneurial spirit has been present in Hip-Hop culture since its inception, from the creative youth who began to throw block parties to those who made and sold mixtapes to classmates at school. One area of the culture which really fostered entrepreneurship is fashion, and recent films like Fresh Dressed... Read more
March 7, 2016 Video
Kid ‘N Play Discuss Being Some Of The Earliest Innovators in Hip-Hop Fashion (Video)

Kid ‘N Play Discuss Being Some Of The Earliest Innovators in Hip-Hop Fashion (Video)

From the beginning of their careers, Kid 'N Play have been trendsetters. They were among the first to craft Hip-Hop songs with big hooks, they were pioneers in Hip-Hop dance, and they led the way for Hip-Hop stars in Hollywood film, with their seminal House Party franchise. In addition to... Read more
March 2, 2016 Video
It’s Bigger Than Hip-Hop: Remy Ma & Papoose Are Celebrating Universal Love Through Fashion

It’s Bigger Than Hip-Hop: Remy Ma & Papoose Are Celebrating Universal Love Through Fashion

For Remy Ma & Papoose, it's bigger than Love & Hip-Hop. The two fearsome MCs are one of Hip-Hop's true Bonnie and Clyde couples, having married nearly eight years ago and embodying the phrase "for better or for worse," after weathering Remy's stint in prison, in the beginning of their... Read more
February 16, 2016 News
These New Socks Will Pause Netflix If You Chill Too Much (Video)

These New Socks Will Pause Netflix If You Chill Too Much (Video)

One major takeaway from 2015's internet culture is "Netflix & Chill," a phrase that took on a life of its own in the form of memes, Vines, jokes, and more. For those not in the know, it refers to that all-too-frequent occurrence when two (or more, depending on what kind... Read more
December 22, 2015 Lifestyle
Two 1980s NYC Street Culture Docs Capture The Cool, Even In These Trailers (Videos)

Two 1980s NYC Street Culture Docs Capture The Cool, Even In These Trailers (Videos)

New York City has long been an epicenter for culture. From music, to fashion, to art, the five boroughs and beyond have influenced the world near and far. In the 1980s, the Big Apple was especially influential. Two documentarians of the era are Jamel Shabazz and Manfred Kirchheimer. Shabazz, a... Read more
December 4, 2015 Throwback, TV/Film, Video
Jam Master Jay To Be Honored With Limited Edition Adidas Superstar

Jam Master Jay To Be Honored With Limited Edition Adidas Superstar

Run-D.M.C. helped bring the Adidas brand to the forefront of urban fashion. Even before 1986's "My Adidas," the Queens, New York trio embraced the German sneaker and apparel maker during the 1980s wave of Rap-endorsed sneaker fashion. That connection, which many say started from the late Jam Master Jay (a/k/a... Read more
November 4, 2015 Fresh
A New Book Catalogs The History of Hip-Hop Through Hard To Find T-Shirts

A New Book Catalogs The History of Hip-Hop Through Hard To Find T-Shirts

Forever an influence on fashion, nostalgia for a certain era is prevalent in all elements of couture, from the high-brow clothing found on catwalks to the mass-produced tour tees sold at concert venues. It used to be that in order to purchase your favorite artist's merchandise, you had to attend... Read more
November 4, 2015 Lifestyle
Don’t Wear Purple Raekwon Only Built 4 Cuban Linx Sneakers On Rainy Dayz…

Don’t Wear Purple Raekwon Only Built 4 Cuban Linx Sneakers On Rainy Dayz…

This past weekend, Raekwon's solo debut, Only Built 4 Cuban Linx... celebrated its 20th anniversary. The Staten Island, New Yorker and co-founder of the Wu-Tang Clan released his Loud/RCA Records debut to Top 5 fanfare and an eventual gold plaque. Famously called "The Purple Tape," the RZA-produced effort was manufactured... Read more
August 5, 2015 Fresh
Sole Survivors: A New Documentary Explores the Cultural Obsession With Sneakers (Video)

Sole Survivors: A New Documentary Explores the Cultural Obsession With Sneakers (Video)

On the heels of the release of Fresh Dressed, a documentary film examining the marriage of Hip-Hop culture and fashion, a new film being released this summer will extend the examination, albeit with a narrower focus. An exploration of those obsessed with kicks, Sneakerheadz premiered at SXSW earlier this year... Read more
July 7, 2015 TV/Film, Video
Fresh Dressed Continues To Make Rounds, A Film As Colorful As Its Fashion Focus

Fresh Dressed Continues To Make Rounds, A Film As Colorful As Its Fashion Focus

From Run-DMC rapping about their Adidas to A$AP Rocky's self-proclaimed status as a Fashion Killa, the merging of clothing and Hip-Hop has been a mainstay throughout the culture's history. From track suits, gold rope chains, over-sized shirts, Kangol hats, and entire lines like Sean John and Rocawear, Hip-Hop artists have... Read more
June 27, 2015 TV/Film
Get to Know the Kinder, Gentler Kanye West in this Candid Interview (Video)

Get to Know the Kinder, Gentler Kanye West in this Candid Interview (Video)

On The Low End Theory, Q-Tip famously rapped about "the way things work in cycles." That being said, Kanye West is hitting specific media spots, and doing complete 180's from his late 2013 campaign. Once perceived as angry, arrogant, and easily aggravated during his post-Yeezus run, 'Ye is righting his... Read more
February 26, 2015 Video
Hip-Hop’s Fashion Innovation The Subject Of A New Documentary Film By Sacha Jenkins (Trailer)

Hip-Hop’s Fashion Innovation The Subject Of A New Documentary Film By Sacha Jenkins (Trailer)

From the Cold Crush Brothers to A$AP Rocky, Hip-Hop culture has always been fashion-forward. From sneakers with fat laces (or no laces at all), to eyeglasses frames, jewelry, bluejeans, tailored suits, sports apparel, sunglasses, flannel shirts, ski goggles, beanies, bubble-goose jackets, skullies, and leather duffel bags, there are legions of... Read more
January 23, 2015 Throwback
Tommy Hilfiger Gear & Death Row Records’ Reign Covered In Part 3 Of The Tanning Of America (Video)

Tommy Hilfiger Gear & Death Row Records’ Reign Covered In Part 3 Of The Tanning Of America (Video)

Yesterday (February 26), Steve Stoute's week-long, four-part documentary series, The Tanning Of America, continued on Vh1. Part Three ("Gimme The Loot"), aired. The third installment highlighted commercial Hip-Hop's plateau in the mid-1990s, including the uber-success of Dr. Dre, Snoop Dogg, and Death Row Records (and how New York Hip-Hop reacted).... Read more
February 27, 2014 Featured-homepage, Fresh, TV/Film, Video
Kanye West Goes Ballistic on the Sway in the Morning Show & Sway Loses His Cool. This Felt Personal (Audio)

Kanye West Goes Ballistic on the Sway in the Morning Show & Sway Loses His Cool. This Felt Personal (Audio)

UPDATE: Here's the Full Video of the Interview I've resisted getting on the bandwagon of calling Kanye West's recent public statements about his frustrations with his inability to break into the fashion world as "rants" because I think the term is dismissive and makes it easier to ignore some of... Read more
November 26, 2013 Audio
Pharrell Williams talks style with MTV (Video)

Pharrell Williams talks style with MTV (Video)

Pharrell talks fashion and philosophy with MTV. Check out the video. Related: T.I. – Hello ft Cee-Lo (Prod. The Neptunes)... Read more
January 10, 2013 Video
Kendrick Lamar interview by LRG (Video)

Kendrick Lamar interview by LRG (Video)

Here's an interview of Kendrick Lamar where he discusses some of his current musical inspirations. He cites artists like Bilal, Floetry, D'Angelo and Erykah Badu as influences on his melody and general sound. That shows in the soulfulness that is heard throughout Section 80. Check out the interview below as... Read more
October 10, 2011 Food for Thought, Playlists, Video