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Bun B Gives His Old Verse A 1 Out Of 5 Because Of A Trump Reference (Video)

"I should've known better back then; I should've had better foresight." That's what Bun B said while participating in BET's Rate The Bars series. He was referring to lyrics that he wrote during the early 1990s for the cult-classic "Pocket Full of Stones" from UGK's debut album Too Hard to... Read more

Former No Limit Star C-Murder Declares Hunger Strike Protesting Prison Conditions (Audio)

Twenty years ago this March, No Limit Records rapper C-Murder released his platinum solo debut, Life Or Death. The TRU and 504 Boyz member (and brother of label founder Master P) was one of No Limit's homegrown New Orleans, Louisiana success stories. That career trajectory was derailed after the artist... Read more

Master P’s Documentary Tells The Real Story Of No Limit. Here’s The Trailer (Video)

In March of 1998, No Limit Records purchased the contract of Snoop Dogg from Death Row Records. It was a landmark move in a time when veteran Hip-Hop stars like LL Cool J, Run-D.M.C., A Tribe Called Quest, Scarface, and Cypress Hill were franchise artists that stayed attached to the... Read more

20 Years Later, Rhyme & Reason Remains Rap Music’s Ultimate Backstage Pass (Video)

During the late 1990s, Hip-Hop was a seismic force that garnered mainstream recognition as a billion-dollar industry. The culture had invalidated scores of critics who dismissed it as a fad during the previous two decades. Hip-Hop achieved this while rewriting the rules of the music business and redefining the American... Read more

Trick Daddy, Trina, Silkk The Shocker, and Xscape Pay Tribute To Jermaine Dupri & Master P (Video)

Last night (September 18), VH1's Hip Hop Honors saluted the "game-changers" of the 1990s. Celebrating a decade remembered for bringing the music of southern cities like Atlanta, New Orleans, and Memphis to the mainstream, it fit that Hip Hop Honors paid tribute to Jermaine Dupri and Master P. Not only... Read more

Master P Reunites The Highest Ranking No Limit Soldiers For Essence Fest (Video)

Master P calls Southern California home. However, New Orleans, Louisiana has always been the source of inspiration to the founder of No Limit Records. This weekend, P returned to the city that raised him for Essence Fest. One of the headlining acts, P brought out some of the past No... Read more

Snoop Dogg’s Dippin’ From Death Row To No Limit May Have Saved His Career & Life (Audio)

In early 1998, Snoop Dogg left Death Row Records for No Limit. In a reported $4 million deal brokered by Priority Records, the Long Beach, California MC went from the breakout star signed by Dr. Dre at the top of the decade to the key acquisition of the reigning independent... Read more

Master P Has Advice For Lil Wayne & Birdman And Says He & Wayne Have A New Record (Video)

On August 27, Lil Wayne organized and performed at the second annual Lil' Weezyana Festival in his hometown of New Orleans, Louisiana. Embraced by an adoring crowd, he made his ongoing dispute with former music and business partner Birdman known, saying "fuck Cash Money," resulting in an uproarious response from... Read more

Snoop Dogg Discusses How Master P Saved Him From Death Row & Changed His Life

Although he has since reconciled with Suge Knight, there was a time when things between Snoop Dogg and Death Row Records were literally deadly serious. Shortly after Tupac's murder in 1996, Snoop wanted to make peace with Bad Boy Records and end the East Coast/West Coast beef once and for... Read more

Queen Latifah To Play Master P’s Mom In Upcoming Biopic

Master P is moving forward with his biopic. The No Limit Records founder and multi-platinum rapper from New Orleans, Louisiana has announced an Academy Award-nominated actor (and peer) attached to the King Of The South: The Ice Cream Man film: Queen Latifah. Speaking with HipHopDX, Percy Miller confirmed the casting.... Read more

Master P Says He Saved Snoop Dogg’s Life, Wants Tyler Perry To Direct Biopic (Video)

To a skeptic, Master P's upcoming biopic King Of The South may appear to too closely follow the success of Straight Outta Compton. With No Limit built upon much of the Ruthless model, and TRU following N.W.A., one could argue that the New Orleans, Louisiana rapper/mogul/actor is simply pulling a... Read more

Master P Shows His Historic Rise to Success in Self-Directed Documentary (Video)

Master P, the New Orleans rapper and business man who transformed the way artists negotiated with record labels, is releasing a self-directed documentary called Ice Cream Man: King of the South in Spring 2016. The platinum-selling MC scored a handful of hits, most notably 1997's "Make 'Em Say Ugh," but... Read more

Mr. Serv-On Says He, Master P & 1990s No Limit Soldiers Will Tour Together

Between 1996 and 2002, No Limit Records released a number of platinum, gold, and chart-topping albums. Master P's label, featuring a number of home-grown talents (TRU, Mr. Serv-On, Mia X, Skull Duggery) would sprout to include Snoop Dogg, Mystikal, and Young Bleed. Launched in 1991, the label would be instrumental... Read more

Listen to the Best Hip-Hop of January 2015 in One Playlist (Audio)

The beginning of the year often brings a smorgasbord of new music, and this past January was no exception. Here's a playlist of some of the best tracks released, including music from Joey Bada$$, Lupe Fiasco, Action Bronson, Big Daddy Kane, Grand Puba, The Diplomats, Scarface, Eightball & MJG, Master... Read more

Master P Won’t Feed Into The Cash Money “Power”-Play, But Gets TRU About Family (Video)

In the course of his career, Master P has never been big on beef. The No Limit Records founder and former CEO (Romeo now holds that position) guarded 2Pac's legacy in the late '90s, and made some controversial moves against the competition (making a movie called Hot Boys, etc.), but... Read more

Master P Addresses the Rumors about Signing Lil Wayne to No Limit Records (Video)

Master P's recent collaboration with Lil Wayne on "Power" set the Internet on fire. The song featuring the two legendary MCs who helped put the South on the map was historic in its own right. However, given Lil Wayne's very public dissatisfaction with Cash Records as of late, their working... Read more

Do Remember: TRU & C-Bo – That’s How We Break Bread (Audio)

In truth, it's been a pretty quiet decade for Master P. For the most part, the No Limit Records founder seems to have chosen a pathway out of the Rap-Race rat-race, living the good life in that Southern California sun. Although P has developed some new acts at No Limit,... Read more

Master P Releases His Power No Limit/Young Money Collabo with Lil Wayne (Audio)

Master P shook up the Hip-Hop world last week when he announced he and Lil Wayne were working on a song together, representing a No Limit and Cash Money/Young Money collaboration of the highest order. Today (1/4), he releases the song, which is their first ever collaboration. It's aptly-titled "Power."... Read more

Lil Wayne to Release a Song With…Master P. Catch the Snippet (Video)

In the same two-week span that saw LL Cool J and Canibus set aside more than 17 years of differences, another Hip-Hop beef may be coming to an end. Lil Wayne and Master P have never exactly been nemeses, New Orleans, Louisiana has played host to a longstanding rivalry between... Read more

Pen & Pixel: See The Illustrators That Changed The Face Of Southern Rap In The ’90s (Video)

In the 1990s, if you were a Southern Rap Head, chances are, you bought an album with artwork designed by Pen & Pixel. From No Limit to Cash Money, Suave House to Priority Records, this team of digital artists executed the grandiose visions of the artists looking to make their... Read more

Ep. 2 of The Message Documentary Covers East vs. West Beef, The Rise of The South & More (Full Video)

Part 2 of The Message, BET's 4-part documentary chronicling the history of Hip-Hop, covers the Bad Boy vs. Death Row beef, the rise of Southern Hip-Hop, the "bling" era, the attempted censorship of Rap music and more. The episode features commentary from Snoop, Uncle Luke, Master P, Juicy J, The... Read more

Ep 2 of The Message Documentary Covers The East/West Coast Beef, The Rise of Southern Hip-Hop, Censorship & More (Video)

Episode 2 of BET's Hip-Hop documentary, The Message, covers the turbulent times in the 90's including the East Coast/West Coast feuds, misogyny in lyrics, corporate attacks on Rap music and more. It also details the rise of Southern Hip-Hop. Guests include Snoop, Uncle Luke, Master P, Juicy J, The Game,... Read more

What’s Master P Sounding Like In 2014? He’s Linked With Game’s Producers (Audio)

Early this month, AFH looked at the understated impact Master P and No Limit Records had on Hip-Hop. Moreover, the published essay stresses that P's influence will ring strong in the road ahead, especially as the onetime mogul plots a comeback. Well, not even two weeks later, P's giving us... Read more

The Game Is To Be Told: A Celebration Of No Limit Records…By A Hater (Food for Thought)

Published By: Bandini Long before Hip-Hop was ever reported dead, I was once of the belief that Master P was trying to kill it. No Limit Records sprouted into mainstream success in the closing credits of the Death Row dynasty, and anyone who loved the chicken seemingly scoffed at the... Read more

Master P – Friends With Benefits ft Kirko Bangz (Video)

If you haven't heard, Master P has officially laced up the No Limit soldier boots again and marched to the studio. Here's a video for his song with Kirko Bangz. Check out Friends With Benefits. Related: See where No Limit Records ranks in the list of the top 20 hip-hop... Read more

Game – Hvn 4 a Gngsta ft Master P (Prod. DJ Premier)

One leak wasn't enough for Game today. Here's another featuring Master P and produced by DJ Premier. Ill combo. Check out Hvn 4 a Gngsta. Related: Game – Black Jesus (Audio)... Read more

Rap-A-Lot Records was the 17th most important hip-hop record label. Also holding down the South at #12 is…

#12 No Limit Records While Rap-A-Lot was the first major label to rise from the South, No Limit Records was the record label that put the "Dirty Dirty" on the MAP. No Limit established the South as a stronghold for hip-hop that many might argue has never been relinquished. Despite... Read more