Five weeks ago, Forbes determined that JAY-Z has become the first Hip-Hop artist to reach billionaire status. The Roc Nation figurehead with an elaborate and diverse investment portfolio spanning streaming platforms, champagne, ride-share services, and much more. The milestone accomplishment follows a longstanding race between Jay and collaborators Dr. Dre... Read more

While some upset parties have attempted to ignite their Nike products, the apparel giant's stock is what is really on fire. Nike's stock just reached an all-time high, and the apparel company can thank their recent signing of Colin Kaepernick and the powerful social media, print, digital, and television ads... Read more

Historically, Nike's "Just Do It" campaign captured the gravitas of courage in sport. Upon its 30th anniversary, the brand is celebrating the principles and sacrifice of an athlete who is more than a year removed from his field of competition. Colin Kaepernick has been officially announced as one of several... Read more

This week, a new video with D.M.C. revealed how telling his verse on "My Adidas" truly was. The Hollis, Queens superstar MC pointed back to the lyrics claiming he took the beat of the street and put it on TV. In doing just as Darryl McDaniels said, the world followed,... Read more

When Sha Stimuli released his 2009 debut album My Soul To Keep, Just Blaze was one of the star contributors. "Move Back" / "The Reason" featured Roc-A-Fella Records alums Freeway and Young Chris on a two-part track, co-produced by Just. While Sha was never a Roc artist (he formerly interned... Read more

Tomorrow night the NBA will tip-off, marking it's 69th season. However, it was almost thirty years ago to the day on October 26, when a Brooklyn-born, North Carolina-raised 21-year old exchanged his powder blue Tar Heels uniform for the red and white jersey of the Chicago Bulls to play in... Read more

After 20 seasons in a New York Yankees uniform, the 2014 All-Star break marks the home-stretch for Derek Jeter's career. One of the greatest Yankees, greatest Shortstops, and greatest ball-players to ever lace up, #2 has been in pinstripes since it was a very different New York, and a very... Read more

Much has been made of Kanye West's infamous "rants" at his concerts but, as is often the case, his actions and words make much more sense in full context. Kanye played the Prudential Center in Newark on 2/15 and he had a lot to say. Yeezy spoke for 20 minutes... Read more

Here's a cool "day in the life" video of Lamar Odom's return to his hometown Queens. The video is set to a soundtrack of a tight new song by Stalley which was produced by J. Rawls. It's part of a series by Nike called Always On. Check out Born to... Read more