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Erick Sermon & Parrish Smith Are Still In Business. They Have An EPMD Sneaker (Video)

More than 30 years ago, Erick Sermon and Parrish Smith formed EPMD. From dropping some of the most influential tracks in Hip-Hop history to surviving periods of breakup, the E and P are still together, still in business, and currently celebrating their 30-year anniversary in style. The Brentwood, Long Island... Read more

JAY-Z Is Now President Of Puma’s Basketball Operations

A little over a decade ago, JAY-Z finished four years as the President of Def Jam Records. Shawn Carter helped give the label that distributed his Roc-A-Fella Records releases a face-lift and was part of signing a new regime that included Rick Ross, Jeezy, The Roots, and Ghostface Killah, among... Read more

Andre 3000’s New Sneaker Line Is Oh So Fresh & So Clean

For the Hip-Hop faithful, any news within the past decade of the iconic and avant-garde, yet bashful André 3000 flexing his creative muscle has been welcomed news. Fresh off of lacing the masses with a short-lived sneak-peak at his first verse of 2017, 3 Stacks is keeping the creative momentum... Read more

Respect The Sole: A New Collection Of Hip-Hop Sneakers Is Genius (Video)

Sneakers and Hip-Hop have been hand-in-hand for more than 30 years. In 1986 Run-D.M.C. screamed "My Adidas" so loud that the German apparel brand responded with a check. That relationship has evolved to JAY-Z, 50 Cent, and Kanye West signing off on shoe lines, and some equally great Rap lines... Read more

Sneakerheads Are Lacing the Homeless With Designer Kicks (Video)

Just two days ago, Sneaker Con (which touts itself as "the greatest sneaker show on Earth") marched through Atlanta, Georgia, where thousands of designer kicks were on display for those who admire, create, and collect designer sneakers. With stints in both Washington, D.C. and New York City coming up this... Read more

Jam Master Jay To Be Honored With Limited Edition Adidas Superstar

Run-D.M.C. helped bring the Adidas brand to the forefront of urban fashion. Even before 1986's "My Adidas," the Queens, New York trio embraced the German sneaker and apparel maker during the 1980s wave of Rap-endorsed sneaker fashion. That connection, which many say started from the late Jam Master Jay (a/k/a... Read more

Sole Survivors: A New Documentary Explores the Cultural Obsession With Sneakers (Video)

On the heels of the release of Fresh Dressed, a documentary film examining the marriage of Hip-Hop culture and fashion, a new film being released this summer will extend the examination, albeit with a narrower focus. An exploration of those obsessed with kicks, Sneakerheadz premiered at SXSW earlier this year... Read more

Who Needs Yeezy’s When You Can Rock Clark’s Originals by DOOM? (Video)

Here's a dope clip documenting underground legend (MF) DOOM's participation in a series of customized Clark's Originals that are being rolled out. DOOM had the opportunity to put his touch on the shoes for his own limited edition line, as part of their Pioneers series. Check out the video. Related:... Read more