Jay-Z is the best rapper and the best business man in hip-hop. He NEVER does the ordinary. The release of his book Decoded is no different. Hov is about to launch an interactive marketing campaign the likes of which have never been seen before. Check out what he has in store.
Pound for pound I’m the best to ever come around here
Look what i embody
The soul of a hustler I really ran the street
A CEO’s mind
That marketing plan was me
–Jay-Z – What More Can I Say
JAY-Z AND BING CHANGE THE GAME WITH DECODED
Multi-platform search experience and interactive game delivers one of the boldest book launches in history
In his first book, DECODED, pop culture icon JAY-Z describes the hidden meanings behind some of his most provocative songs and provides a highly personal narrative of the culture that so powerfully shaped his life and art. But some stories are bigger than the printed page. Bing, the decision engine from Microsoft, is launching a multi-platform search experience and interactive game to help people decode JAY-Z’s life and lyrics. JAY-Z’s words will be taken a step further, allowing fans to use Bing and decide how to find the very locations that inspired them.
Every single page of JAY-Z’s book will be released to the public before the book is in stores, with pages physically placed in locations related to their specific content. The immersive journey will take players from the projects in the Brooklyn neighborhood where JAY-Z grew up and the London streets where he found inspiration, to the building of his empire in Manhattan and beyond. Fans physically in those locations and those playing online with Bing will be offered never-before-experienced insights into JAY-Z’s highly personal process. In addition to high profile media placements around the world, DECODED‘S three hundred pages will be appearing in places and on objects that have never before been used as advertising. From pools and pool tables to bronze plaques and high-fashion clothing racks; a variety of unexpected surfaces will become the canvas for JAY-Z’s art. Click here to read the full article.
And, in case you missed it, see Jay-Z’s interview with billionaire Warren Buffet for Forbes magazine. Stake is high..