Here’s some interesting food for thought from Young Guru, one of the sonic architects behind much of the music of Jay-Z, Kanye West and many others.

Hi. We recently created AFH TV, Ambrosia For Heads’ streaming video service, because we believe real Hip-Hop deserves its own dedicated TV home, but we need your help to make it great. Please subscribe to AFH TV. It is only $1.99/month or $12/year, and already features some amazing content, but the best is yet to come. Thank you for all of your support.
Hi. We recently created AFH TV, Ambrosia For Heads’ streaming video service, because we believe real Hip-Hop deserves its own dedicated TV home, but we need your help to make it great. Please subscribe to AFH TV. It is only $1.99/month or $12/year, and already features some amazing content, but the best is yet to come. Thank you for all of your support.

For many years, Young Guru has worked as the engineer on much of the music to come out of the Roc-A-Fella camp, as well as on tracks by De La Soul, Mariah Carey, Little Brother, T.I., Talib Kweli and many more.  Having been in the game as long as he has, he is very wise to the ways of the music industry but also a very progressive thinker.  Check out this video where he breaks down how the process of making music has changed over the years, using another element of hip-hop, graffiti, as an analogy.

Also, see below for some rousing words from Young Guru about the merits of artists forgoing the major label path and remaining independent.