Jay-Z’s day-long performance of Magna Carta Holy Grail track “Picasso Baby” at the Pace Gallery this month was not just to start conversation. Hov was joined by an elite film crew. While most behind the scenes music video companions are a snooze, nothing Jay has done or said lately has been less than engaging. It’s wild to see the varying crowd reaction (and varying crowd) to this one. Related: Young-Ye: How Jay-Z and Kanye West Made the World Watch the Throne (Again) and Saved Hip-Hop in the Process (Food for Thought)