Kendrick Lamar Discusses His Approach to Feature Verses (Video)

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Hi. We recently created AFH TV, Ambrosia For Heads’ streaming video service, because we believe real Hip-Hop deserves its own dedicated TV home. But, there are doubters, so, we need your help. If you have enjoyed anything on AFH over the last 7 years, we are asking you to subscribe to AFH TV. It is only $1.99/month or $12/year, and already features some amazing content, but the best is yet to come. Thank you for all of your support.

After delivering the biggest guest verse of the year last month, Kendrick Lamar sat down with Life & Times to discuss his approach to feature verses and building the TDE movement, generally. Not surprisingly, it’s all about striving for excellence and building the culture. Check out the video.

Related: Nice Guys Finish First…But Not By Playing Nice: An Analysis of Kendrick Lamar’s Control Verse (Food for Thought)