Kendrick Lamar Discusses His Approach to Feature Verses (Video)

Hip-Hop Fans, please subscribe to AFH TV, a streaming video service focused on real Hip-Hop culture. We already have exclusive interviews, documentaries, and rare freestyles featuring some of Rap’s most iconic artists and personalities, and much more is coming--movies, TV series, talk shows. We need your support. It is only $1.99/month or $12/year, and is available on iOS, Android, Roku, Apple TV, Amazon Fire and Google TV, for all subscribers. Start your 7-day free trial now. Thank you.

After delivering the biggest guest verse of the year last month, Kendrick Lamar sat down with Life & Times to discuss his approach to feature verses and building the TDE movement, generally. Not surprisingly, it’s all about striving for excellence and building the culture. Check out the video.

Related: Nice Guys Finish First…But Not By Playing Nice: An Analysis of Kendrick Lamar’s Control Verse (Food for Thought)