Kendrick Lamar Discusses His Approach to Feature Verses (Video)

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After delivering the biggest guest verse of the year last month, Kendrick Lamar sat down with Life & Times to discuss his approach to feature verses and building the TDE movement, generally. Not surprisingly, it’s all about striving for excellence and building the culture. Check out the video.

Related: Nice Guys Finish First…But Not By Playing Nice: An Analysis of Kendrick Lamar’s Control Verse (Food for Thought)