Eminem Unloads Groundhog Day The Same Weekend He Performs Rap God (Video)
In less than 24 hours, one of the biggest Rap release dates of 2013 takes place care of Eminem’s Marshall Mathers LP 2 (aka #MMLP2). The follow-up to Em’s 2000 classic includes a revived sound and style in the lyrics, with production inspired by the sample-heavy Rock/Rap synergy of the mid-1980s, provided by one of its pioneers in Rick Rubin.
“Groundhog Day” hit the web this weekend, as one such glimpse of the LP. The song is maybe a bit more Def Jux than Def Jam, as Em calls back to his days kickin’ around the NYC underground alongside Thirstin Howl III, Skam, and Punch & Words. Drums and an animated delivery drive the effort.
A day later, last night Eminem made a rare appearance at the first annual YouTube Awards. Hosted by Jason Schwartzman, Em was among musical guests where he hit live-streaming audiences with “Rap God.” The video was directed, only adding to its value, as Em appearances/performances rival the MC/producer/actor’s mentor Dr. Dre in scarcity.
With YouTube becoming the leading platform to engage with music videos, can you imagine what Em’s roll-outs would’ve looked like with his first two albums? Em remains one of the last big-budget video stars from the MTV era in Hip-Hop, and his conversation-sparking visuals arguably inspired a whole sub-genre of style that keeps computers ‘putin’ (® Cam’ron) on YouTube.
If you were a release-day buyer of Em’s previous albums (all, some, a couple, etc.), how would you measure your excitement level going into tomorrow?