Eminem Unloads Groundhog Day The Same Weekend He Performs Rap God (Video)

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In less than 24 hours, one of the biggest Rap release dates of 2013 takes place care of Eminem’s Marshall Mathers LP 2 (aka #MMLP2). The follow-up to Em’s 2000 classic includes a revived sound and style in the lyrics, with production inspired by the sample-heavy Rock/Rap synergy of the mid-1980s, provided by one of its pioneers in Rick Rubin.

“Groundhog Day” hit the web this weekend, as one such glimpse of the LP. The song is maybe a bit more Def Jux than Def Jam, as Em calls back to his days kickin’ around the NYC underground alongside Thirstin Howl III, Skam, and Punch & Words. Drums and an animated delivery drive the effort.

A day later, last night Eminem made a rare appearance at the first annual YouTube Awards. Hosted by Jason Schwartzman, Em was among musical guests where he hit live-streaming audiences with “Rap God.” The video was directed, only adding to its value, as Em appearances/performances rival the MC/producer/actor’s mentor Dr. Dre in scarcity.

With YouTube becoming the leading platform to engage with music videos, can you imagine what Em’s roll-outs would’ve looked like with his first two albums? Em remains one of the last big-budget video stars from the MTV era in Hip-Hop, and his conversation-sparking visuals arguably inspired a whole sub-genre of style that keeps computers ‘putin’ (® Cam’ron) on YouTube.

If you were a release-day buyer of Em’s previous albums (all, some, a couple, etc.), how would you measure your excitement level going into tomorrow?

Related: Eminem Unveils The Marshall Mathers LP 2 On iTunes (Album Stream)