The final of four parts of Steve Stoute’s The Tanning Of America divides its time looking at the emergence of rapper-backed super-brands like Rocawear, Sean John, and Beats By Dre headphones. Additionally, staying close to the Dr. Dre wheelhouse, the hour-long installment focuses on the rise to uber-stardom by Eminem (with Dre speaking as well as unseen hand Wendy Day), and how a White MC influenced a large contingency of Hip-Hop artists.

Catch up on the three additional segments: Part One, Part Two, and Part Three.

Related: Tommy Hilfiger Gear & Death Row Records’ Reign Covered In Part 3 Of The Tanning Of America (Video)