Kanye West, Paul McCartney & Rihanna Go The Old Fashioned Portrait Route (Video)
For their superstar-stacked collaboration, “FourFiveSeconds,” Rihanna, Paul McCartney, and Kanye West aimed to support it with a straightforward visual. Shot in black & white by Inez & Vinoodh, the video shows the trio as themselves—not overly styled or choreographed. The song also is stripped from big production or Power Pop intent.
As the song builds, so does the vocalists’ energy. The framed vignettes come to life, perhaps suggesting the caged emotions of the song’s theme.
Can this low-key single, that’s big in star-power break through?