Even before Kendrick Lamar’s To Pimp a Butterfly album was released, his song “King Kunta” already had people buzzing. Reports that, upon hearing the song for the first time, Pharrell had deemed it “unapologetically Black and amazing” set off a firestorm of social media chatter.

When the song hit the Internet, a couple of days before TPAB‘s release, it delivered on the promise with a rousing funk-driven bassline, reminiscent of some of DJ Quik’s funkiest grooves. The lyrical content was also unabashed in its titular reference to Kunta Kinte, the courageous slave in the mini-series Roots, and lines like “Everybody wanna cut the legs off him, Kunta, Black man taking no losses…”

Now, Kendrick completes the picture with the visuals for the song. Shot in his hometown, the video is an unabashed celebration of Compton and its inhabitants. It shows King Kendrick returning home and just as the ‘hood once put him on their collective backs, he’s now returning the favor. As he says in the song,”Stuck a flag in my city, everybody’s screamin’ ‘Compton.’ I should probably run for Mayor when I’m done, to be honest…” Indeed.

As Kendrick has stated on a number of occasions, he was inspired to become a rapper as a young boy watching Tupac and Dr. Dre shoot the video for “California Love” in Compton. Do you think one of the next generation’s great rappers witnessed the taping of “King Kunta?” Check out the video.

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