Ludacris’ new album hit stores last week, but his hustle continues. Ludaversal showcases some of Luda’s most aggressive rhymes in years and none are more hard-hitting than in “Beast Mode.”

In the video for the song, Ludacris stages a mock press conference in order to seemingly mock outlandish media coverage and his detractors in the process. And, for added muscle, he recruits the Seattle Seahawks’ Marshawn Lynch, who’s endured some ridiculous questions, himself, and, as the inspiration for the song, is always in “beast mode” on the field. Check it out.

Related: If There Was Ever a Question About Ludacris’ Lyricism, It Stops With This Intro (Video)