Puff Daddy & Pharrell Bring Their Absolute Best In Finna Get Loose (Video)
Puff Daddy is out to reinvent himself in 2015. That explains why the Bad Boy Records founder/CEO recently went back to his old name. He’s put his label logo on flags and jackets again. He’s even talking about touring with “The Family,” including Lil’ Kim, Ma$e, and The LOX. However, what Puffy was searching for was a hit single, that found the essence of what’s made him one of Rap music’s first moguls, and most enduring figures.
“Finna Get Loose” (which is currently on AFH’s playlist) is just that vehicle. In a union that’s nearly 20 years old (see: Total & 112’s “When Boy Meets Girl”), Pharrell Williams and Puff Daddy recapture the magic of the past without a gimmick. The song embraces Hip-Hop’s dance-driven era (which Puffy has recaptured several times before), but with a new-found aggression. For the video, what better than a sweaty, rump-shakin’ basement party to find these two moguls rippin’ apart the joint with a feisty hit. Skateboard P and Diddy not only are ageless in photographs and on red carpets, these two creatives can capture what they love about music seemingly anytime they channel that passion.
p>Backed by a sample of some of the most famous drums in hip hop, the video is a black-and-white time machine loaded with breaking, frenetic two-stepping and – yes – Harlem Shaking. Clearly this song is meant to inspire You Got Served-style dance-offs at the local party, and I’m totally here for all of that.
Note the intro to the video version features an extensive dance-driven rundown of Schoolly D’s “Saturday Night.”