Chance The Rapper Takes Kanye’s “Family Business” & Runs With It. Carefully. (Video)

Hi. We recently created AFH TV, Ambrosia For Heads’ streaming video service, because we believe real Hip-Hop deserves its own dedicated TV home. But, there are doubters, so, we need your help. If you have enjoyed anything on AFH over the last 7 years, we are asking you to subscribe to AFH TV. It is only $1.99/month or $12/year, and already features some amazing content, but the best is yet to come. Thank you for all of your support.
Hi. We recently created AFH TV, Ambrosia For Heads’ streaming video service, because we believe real Hip-Hop deserves its own dedicated TV home. But, there are doubters, so, we need your help. If you have enjoyed anything on AFH over the last 7 years, we are asking you to subscribe to AFH TV. It is only $1.99/month or $12/year, and already features some amazing content, but the best is yet to come. Thank you for all of your support.

Chance The Rapper has this ability to cleverly take things that inspire him and make them his own. That could be something like the theme song to “Arthur” or in the latest case, a College Dropout cult favorite album cut. C.T.R. has made a fan out of Kanye West, so he tenderly takes 2004’s “Family Business”—a song plausibly more personal to ‘Ye with time, and frames it for his launching Family Matters Tour.

Chance sings and raps on the warm notes, which are teased out in his version (that he co-produced with Social Experiment). Soon to be a father and a constant mentor to the Chicago, Illinois youth, the Acid Rap maker takes blood lines and relations seriously. With reel-to-reel-style footage from home and away (largely the Pitchfork Festival), Chance embraces his fans and loved ones, as he goes forth with a skyrocketing career. Listen closely to the words of the song, and it’s immediately abundant that this is just about the most heartfelt tour promotional idea around as of late.

Related: Chance The Rapper & Noname Gypsy Exercise Their Poetic Licenses With Wild Wordplay (Audio)