A Documentary On Organized Noize Looks At The Genius & Drama In The Dungeon (Video)
Organized Noize is one of the most impactful musical groups of the last 25 years. The Atlanta, Georgia-based trio of Sleepy Brown, Rico Wade, and Ray Murray would be deeply responsible for the mainstream (and critical) success of Outkast, TLC, Goodie Mob, and a litany of other acts, ranging from Joi to Future.
Queen Latifah’s Flavor Unit Entertainment is producing a documentary (The Art of Organized Noize) on the low-profile producers and writers. Based on the just-released trailer, the Netflix doc examines the creativity, innovation, and trend-setting of the Organized outfit. In the clips, Andre 3000, Puff Daddy, Big Boi, Cee-Lo, Future, L.A. Reid, Pebbles, 2 Chainz, and more praise and break down the impact of O.N. Puff’ declares, “I will protest if they’re not in the Rock & Roll Hall of Fame,” later adding, “They were smoking before Snoop Dogg was smoking.” The LaFace mainstays masterminded the famed Dungeon studios, and in turn, the Dungeon Family. The studio is prominently featured in the film.
Moreover, the three members are seen speaking about their $20 million Interscope Records deal (later saying they left $17 million on the table), the creative shifts, and apparently reactions to Outkast’s decision to self-produce. “Them niggas actually said, out they mouth, [that] they wanted to do this album by they selves!…That was arrogant as shit! I gave you an opportunity” Rico Wade says in one beat.