Pusha T Takes Shots At All The Fakery In Hip-Hop. Drake & Others Catch It (Video)

When Pusha T was named President of Kanye West’s G.O.O.D. Music just under a year ago, he assured that his new post would not affect his musical output. In hasn’t. In fact, the 11 month-period since he began his tenure has been one of the most productive times of King Push’s career. In fact, just two months after the announcement, he released his album King Push – Darkest Before Dawn: The Prelude, and he has kept his foot on the gas with a steady supply of singles and videos ever since.

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Now, he’s back at it, releasing new music, possibly from his forthcoming album, King Push. “H.G.T.V.,” his latest, features a sparse Mike Will Made It production, on which Pusha flows for 2 straight minutes over nothing but a drum beat. In typical fashion, his wordplay is dense, coded with cryptic messages and multiple entendres.

While Pusha Ton has always prided himself on “Coke Rap,” he changes things up on “H.G.T.V.” The D-boy references are still there, for sure, but he focuses the majority of his bars on the ish he “don’t like” about Hip-Hop these days.

One of the first things on his agenda is defending his G.O.O.D. Music signee, Desiigner, who has come under intense criticism both for his style which many believe is derivative of that of Future, as well as has role as a leader in so-called “Mumble Rap.” Pusha says “Don’t listen to ’em, Desiigner. The same rappers talkin’ next year will be Uber drivers (Fuck ’em).

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From there, he moves on to what he sees as the increasing fakery in Hip-Hop. While his bars are cryptic, given his past verbal dust ups with Drake, certain lines appear directly aimed at the Toronto MC. He raps “It’s too far gone when the realest ain’t real. I walk amongst the clouds so your ceilings ain’t real. These niggas Call of Duty cause their killings ain’t real. With a questionable pen so the feelin’ ain’t real.” With Drake’s debut mixtape being titled So Far Gone, and last year’s well-detailed accusations of him using ghostwriters, it’s not a far stretch to assume he is Pusha’s intended target. The fake killings reference, also might apply, but the line could refer to a host of artists in the industry. A few lines later, Push also raps “The bar’s been lowered. The well’s run dry. They beefin’ over melodies, but no, not I (yugh).” Given reports that Drake’s altercation with Puff Daddy was over the beat for “0 to 100,” the line may be another shot at the 6 God.

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Pusha closes the song with a bold claim. Not only does he proclaim himself to be among the top 5 greatest MCs of all-time, he suggests he just might hold the crown. “See I’m so top 5
If they factor in the truth I just might blow by. Blowbama

Like the song, the video for “H.G.T.V.” is deceptively complex. Shot in black and white, Pusha is shown sitting, unleashing his bars, as he is flipped and rotated. Each flip leads to something different–a change in outfit, new seating, him being superimposed inside a television, and more.