Missy Elliott Is Just Better When It Comes To Making Music Videos
Last week, Bell Biv DeVoe released a song (followed by a video) called “I’m Betta.” That superiority complex is a popular vibe in the music space right now. Missy Elliott names her own single “I’m Better,” and jumps right to a visual. 2017 marks 20 years of the Virginia MC/producer moving the mainstream with incredible music that has always translated well to the visual medium. From dancing children to airbag wardrobe to intergalactic warfare, Misdemeanor has made some memorable moments for video-goers. To her point, she is one of the best Rap artists when it comes to vids.
This one, “I’m Better” finds Missy in a futuristic locale. The remarkable performer has backup dancers in complete formation. They use fast and slow moves that coincide with the beat, whether those locations are in clubs, or underwater swimming pools. Featuring Lamb, this is absolute Missy’s take on contemporary Trap (Future, Migos, Desiigner).
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The lighting and coloring is as impressive as the choreography. Even if this is a major departure from Missy’s late ’90s and early 2000s music, she still brings her wordplay and charisma to any sub-genre of Hip-Hop she touches.