UPDATE: The music video of “Help” by Your Old Droog & Wiki, featuring Edan:

The original February 13 post:

During the Grammy airing, a new advertisement campaign brought Rob Base & DJ E-Z Rock’s 1988 hit “It Takes Two” back into the light, sort of. Lil Yachty and Carly Rae Jepsen reworked the Profile Records hit with a jolly, carefree attitude used to help sell goods and groceries at the big box giant. The original vinyl picture cover of Rob and E-Z appeared in the spot. Notably, Yachty had already been associated with the same store, thanks to the 2016 guerilla music video of “Mase In ’97” by Carnage, which the Georgia rapper signed to Capitol/Motown was featured in.

Somebody who was not so impressed was Your Old Droog. The Brooklyn, New Yorker and Wiki (of Ratking) used elements of the same Lyn Collins sample for “Help.” Featuring and produced by Edan (the veteran triple-threat known for work with Blu, Count Bass-D, and Mr. Lif), the song finds the three MCs attacking the drum break with the kind of technical lyricism and attitude that ruled Rap before it was viable to major commercials. Edan splashes in some of his psychedelia in his use of the sample, a page out of his acclaimed work on 2005’s Beauty and the Beat.

Edan Pays Tribute To The Poets Of Rhythm (Video)

Rest In Peace DJ E-Z Rock, A Hip-House Pioneer Who Helped Make ’88 So Great

The duo of Droog and Wiki are releasing Packs on March 10. This month, they released promotional EP, What Happened To Fire? That features production by Black Milk and Statik Selektah.

E-Z Rock passed away in early 2014.