Ice Cube Is Raising Money & Awareness For Autism. It’s A GREAT Day (Video)

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Ice Cube’s evolution is one of the most remarkable in Hip-Hop. While he was always gifted with the pen, few would have realized that the man who was writing rhymes for Eazy-E and N.W.A. would go from being Amerikkka’s Most Wanted to one of the most sought after and respected moguls in America. Along the years, Cube has morphed from a gangsta rapper to an actor to a screenwriter to a producer. He is now known to at least one generation more for his comedic skills than for the incendiary raps that predicted the 1992 L.A. riots long before they happened. Amazingly, the man born O’Shea Jackson’s growth continues.

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Late last year, Cube tapped into a love verbalized on his classic song “It Was A Good Day.” On that record, he famously rapped “Get me on the court and I’m trouble. Last week, messed around and got a triple double.” An avid Lakers fan, Cube’s passion for basketball was clear, so he launched Big 3, a 3 on 3 basketball league for retired NBA players, because “It sucks to see your favorite player retire…Especially, when you know they still got game.”

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Now, Cube is once again going back to his timeless song, this time to make better days for others. Early this week, he released a statement regarding a new campaign with Represent, a social merchandising and marketing platform that enables influencers to create and sell custom apparel, to benefit Autism Speaks. He and Represent will work together on an exclusive T-shirt design inspired by the “It Was a Good Day” music video.

Cube has a family member with Autism, so the cause is personal to him. “I’m proud to support the great work that Autism Speaks does, a cause that is so important to me,” said Ice Cube. “My goal through this campaign is to not only help raise awareness but to also support this great organization’s efforts in promoting solutions for the needs of individuals with autism and their families.”

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Proceeds from the sale of each T-shirt will be donated to Autism Speaks. The campaign kicks off on Tuesday, March 7. The “It Was A Good Day” design will available on a variety of products for men and women, available at Represent.com/IceCube.