Mysterious Ads Cause Fans To Watch The Clock For A New Jay Z Album

Hip-Hop Fans, please subscribe to AFH TV, a streaming video service focused on real Hip-Hop culture. We already have exclusive interviews, documentaries, and rare freestyles featuring some of Rap’s most iconic artists and personalities, and much more is coming--movies, TV series, talk shows. We need your support. It is only $1.99/month or $12/year, and is available on iOS, Android, Roku, Apple TV, Amazon Fire and Google TV, for all subscribers. Start your 30-day free trial now. Thank you.

Jay Z has not released an album since 2013’s Magna Carta…Holy Grail. That album arrived on July 4 of that year, after it was announced June 16, during the NBA Finals. Following Kanye West’s own fast-track release of Yeezus that very same month, the other half of Watch The Throne pulled a similar move.

As the 2017 NBA Finals march on, Jay Z may be up to something, again. Ads simply stating “4:44” have appeared across the web, in New York City’s Times Square, and an apparent takeover at the Big Apple’s Jay Street subway stop, among other places. Online, those ads do not have a click-through destination. However, according to one observer online (as reported by XXL), the spots are sponsored by Tidal, of which Jay is a part owner.

Kevin Durant Has Inspired His Roc Nation Brother Jay Electronica To Release Music (Audio)

Popular Instagram account ShadeRoom also raised the question:

The Woman At The Center Of The Jay Z & Nas Beef Speaks Up & Tells Truths (Video)

The aforementioned MTA stop:

If in fact promoting Jay Z, there are several possible connections between Jay Z to the number. Both he and wife Beyoncé have matching “IV” tattoos (both were born on the fourth days of December and September, respectively). The couple is currently expecting twins, suggesting a possible time of the births. Furthermore, it has been four years since the last Jay album.

Rikers Island Jail May Be Closing. Jay Z Supports The Plan.

At further reach, Jay famously made “44 Four’s” (a sequel to 1996’s “22 Two’s”). On a traditional clock or watch, the 4:44 time forms a possible triangle, which is closely associated with the Roc Naton logo.

In the last 13 months, Jay Z has ramped up his output. The Roc Nation honcho has worked with Pusha T, Fat Joe & Remy Ma, DJ Khaled and Future, and Drake.

Swizz Beatz Premieres A New Song Featuring Nas, Jay Z, DMX & Jadakiss And It’s Unreal (Video)

Last month, veteran Jay producer Swizz Beatz sparked speculation with an Instagram post of him and the MC, saying “They don’t even know what’s about to happen…Album ModeZone.”

They don’t even know what’s about to happen ???????????????????? Album ModeZone⚡️

A post shared by therealswizzz (@therealswizzz) on

Jay Z’s Examination of How the Justice System Fails People of Color Is a Must Watch (Video)

What do you think “4:44” means?