JSWISS’ Latest Video Shows His Dedication To Overcome & Be Heard
Up-and-coming New York MC JSWISS is getting all the right kind of attention, and the accolades are sure to continue following the release of this simple, but highly effective visual for “Dedicate.LoveSomethin,” the latest single from his No Music EP.
“Dedicate.LoveSomethin” is produced by Brady Watt, a well-known bass player from New York City. Watt was one of the first signees on DJ Premier‘s TTT record label and has performed alongside many of the City’s musical greats, including Statik Selektah, Talib Kweli and Preemo’s Badder Band.
One of the defining developments in Hip-Hop culture in recent times has been the way MCs have opened up about their struggles with mental health issues. JSWISS’s “Dedicate.LoveSomethin” also touches on this. The Dobbs Ferry MC refers to “anxiety that never ends,” while suggesting that such difficulties might instill fortitude and resolve to keep going.
To illustrate this message, the Stephen Mucci-directed visual for “Dedicate.LoveSomethin” includes US champion fencers, siblings Kamali and Khalil Thompson, who balance study at prestigious universities with a commitment to their sport at an elite level. Also featured is extreme calisthenics or “street workout” veteran and founder of one the movements pioneering squads, Barstarzz, Eduard Checo.
Despite being a relative newcomer, JSWISS has already performed at The Apollo and Downtown’s SOBs. He has also shared the stage with Rakim, EPMD, Big K.R.I.T., and others.
Since dropping his ALLCAPSNOSPACES EP in 2015, JSWISS has kept the buzz alive through several singles, many of which have been covered on AFH. Last year, the artist released another EP No Music that included the vocals of Grammy-tipped singer, Maya Azucena. JSWISS’ momentum shows no sign of slowing down.
About Ready Or Not: “Ready Or Not” is Ambrosia For Heads’ platform for showcasing new videos and having you, the people, decide whether they are ready for primetime. Each week, AFH will showcase music from artists on the verge, looking for their seat at the table among Hip-Hop’s elite.