Bun B Keeps It 100 On Why America Is Not Being Made Great (Video)

The Twin Cities may have birthed lauded production duo Beatnick & K-Salaam, but they are worldwide these days. Their last album, The Bluest Flame, featured New York staples like Kirk Knight, Joell Ortiz, and Homeboy Sandman, Down South lieutenants Bun B and Young Buck, Adam Tensta out of the UK, Emicida repping Brazil, and three songs boasting verses from Cali spitter Blu. And that’s only half the guest list. The common denominator between the acts they produce for is quality. Be it Hip-Hop, Reggae, Soul, Pop, or Reggaeton, these beatmakers work with some of the best in the game.

Although the pair dropped a number of dope singles leading up to the release of The Bluest Flame in October, they saved the best for last when they served up “Keep It 100” starring Bun B at the end of September. Although the track is only 1:25 long, it is a potent punch of social commentary. So, when Nick and K got together with Bun to film the video in Texas earlier this year, they decided to take the theme one step further.

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Bun is an outspoken and respected voice in his community, so the visuals for “Keep It 100” highlight the fact that he is a professor at Rice University who is considered an authority on US politics. The narrative sees B as a guest on “FNN (Fake News Network)” who is invited to debate a “MAGA” supporter. Their conversation is interspersed with everyday people reacting to the news cast while partaking in their regular routines. The Alt Right guest makes ignorant and uninformed comments, but by the end even he can’t fight Bun’s flow and Adi’s catchy hook.