Jay Rock has just released his third album Redemption. In addition to his Black Hippy and TDE label-mates, the LP includes highly anticipated collaborative single, “OSOM (Out Of Sight, Out Of Mind)” featuring J. Cole.

The song examines Johnny’s rise to fame, which began a dozen years ago with a Top Dawg partnership with a major label. As Heads know, J.R. was not an overnight success. Still, to the community of Nickerson Gardens, he had made it. The MC spits about splurging for a Dodge Magnum and dealing with a bunch of nosy folks, both proud and curious what Rap dreams meant. Jay recalls his disappointment when plans did become his reality. Despite Lil Wayne features and Warner Bros. advances, it did not happen. The raspy-voiced MC was a man of the people, by choice and by circumstance. He raps from a very real place, both logistically as well as a songwriter.

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J. Cole is an appropriate guest for “OSOM,” following J.R.’s first verse. A fellow Interscope Records-distributed artist, Cole paid his dues too. The art that the Dreamville founder (and longtime TDE affiliate) is making now is some of his boldest, and most original. The process takes time. He raps about “kids on drugs,” and puts himself in the shoes of a hustler with an endless stream of stresses. The speaker numbs the brain and eases the pain—keeping them out of sight, and away from the sedated mind. He provides a melodic bridge of his own too.

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Both MCs have proven wildly relevant in 2018. Jay Rock’s release plan for his latest project has included three singles including “Win,” “Bloodiest,” and The Black Panther soundtrack hit, “King’s Dead” with his Black Hippy cohort, Kendrick Lamar. Meanwhile, J. Cole, who released his latest album, K.O.D. in April, has been met with critical acclaim and chart-topping fanfare.

Possibly taking a page out of Cole’s marketing playbook, Jay Rock is rolling out a documentary series called “Road To Redemption,” giving fans a glimpse into his journey. The first episode titled, “Follow Me Home” (embedded below) is the same as the TDE hitter’s first album, features old footage of his hometown of Watts, California, while other TDE members, including Kendrick, Ab-Soul, ScHoolboy Q, Isaiah Rashad, Punch, and Mixedbyali speak on the label’s first signee. If the same trend is followed, we can likely expect two more episodes in the series, likely titled “90059” and “Redemption,” respectively.

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Cole used a similar style of candid visual documentation of his album creation with J. Cole: Road to Homecoming, that came ahead of his HBO special, Forest Hills Drive: Homecoming. Although his series came after the release of his third album, 2014 Forest Hills Drive.

Although the pair were trained up on different sides of the country, both continually pay homage to their hometowns through their music, acknowledging the importance of strong roots.

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Eastside Johnny’s Redemption also features Kendrick Lamar, Jeremih, SZA, and Future. Production is handled by Sounwave, Jake One, Terrace Martin, Boi-1da, D.K. The Punisher, and Mike WiLL Made It, among others.

Additional Reporting by Bandini.