On Friday (August 31), Eminem ambushed several figures in the Rap industry and media with his Kamikaze album. The sneak-attack release addresses a host of Rap peers, from Shady Records artist (via Slaughterhouse) Joe Budden to apparent jabs at Drake, along with pokes at Brand Nubian’s Lord Jamar and Tyler, The Creator, especially on “Fall.” Another target is MGK, and he got his own song. The Bad Boy Records artist also known as Machine Gun Kelly touched a nerve with Em when he tweeted that Em’s then 16-year-old daughter Hailie was “hot as f*ck” in 2012. MGK was 22 at the time. Per Em’s account, the younger rapper also threw some perceived subliminal disses on mutual collaborator Tech N9ne’s “No Reason (The Mosh Pit Song)” earlier this year. Even Tech N9ne has said that he was unaware of that.

On the Royce 5’9-assisted “Not Alike,” much of Marshall Mathers’ second verse goes at MGK’s jugular: “You say you’re affiliated with murderers, killas (ay) / The people you run with are thuggin’ (gang) / But you’re just a wannabe gunna (gang) / Like you was gonna do somethin’ / Actin’ like you catchin’ bodies (ay) / And you got juice, lil youngin’, you’re buggin’ / You ain’t never even been charged in connection with battery / B*tch, you ain’t plugged in to nothin’ Rap God spit lyrical bullets (boom) / And gats cock, your partners better tool up / This has not to do with muscular But have guns for sure, you better put a strap on, other words if you’re gonna / Roll up with your (gang) you’re gon’ need a arsenal / ‘Cause this bar is over your head / So you better have arms if you’re gonna pull up (skrrt) / Oh, you run the streets, huh? Now you wanna come and f*ck with me, huh? / This little c*ck-sucker, he must be feelin’ himself / He wants to keep up his tough demeanor/  So he does a feature, decides to team up with ‘Nina / But next time you don’t gotta use Tech N9ne / If you wanna come at me with a sub, Machine Gun / And I’m talkin’ to you, but you already know who the f*ck you are, Kelly / I don’t use sublim’s and sure as f*ck don’t sneak-diss / But keep commenting on my daughter Hailie / I keep on telling motherf*ckers / But just in case you forgot really and need Ja memories / Jarred like strawberry or pineapple, apricot jelly / I respond rarely, but this time Shady ’bout to sound off / Like a f*ckin’ cocked semi glock / Demigod / Let me put a f*cking silencer on this little non-threatening blond fairy cornball takin’ shots at me / You’re not ready, fool, break yourself like Rocksteady Crew / Obviously, I’m not gettin’ through / We can get it poppin’ like Redenbach’, lettin’ off like Remy Ma / Heavy artillery, Godzilla, harsh with a harsh child / Pull a motherf*cking heart bigger than Bizarre’s belly / Only time you’ll ever say I lost / You’ll be talkin’ ’bout Fetty Wap, better call Diddy Just to try to get me off, and you better hope I don’t call Trick Trick / B*tch, this sh*t don’t fly in our city / Punk, you don’t disrespect OGs, R.I.P. Prodigy,” he raps.

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Of the opponents from Kamikaze, MGK is the first to respond with a reply-song. “Rap Devil” is a clear response to “Rap God,” a title which Eminem mentions in “Not Alike.” The Cleveland, Ohio MC holds nothing back in the video single, in going at Eminem for talking behind security guards, dressing poorly, and making music that is a far cry from his late ’90s-early 2000s glory. He also stages a conversation with Hailie Mathers (who is now 22). He uses her name in the song, suggesting that she finds her father to be crazy. The artist with a handful of platinum singles and two gold albums goes deeper than the norm as the diss unravels. He accuses Eminem of attempting to deliberately black-ball him, and making some industry phone-calls to do so.

Using the same Migos-tinged flow that Em used when dissing him, Machine Gun Kelly unloads: “Let’s talk about the fact you actually blacked balled a rapper that’s twice as young as you (let’s talk about it) / Let’s call Sway, ask why I can’t go on Shade 45 because of you (brr) / Let’s ask Interscope how you had Paul Rosenberg trying to shelf me (huh?) / Still can’t cover up the fact your last four albums is as bad as your selfie / Now tell me, what do you stand for? (what?) / I know you can’t stand yourself (no) / Trying to be the old you so bad you Stan yourself (ha) / Let’s leave all the beefing to 50 (please) / Em you’re pushing fifty / Why you claiming that I’ma call Puff? / When you the one that called Diddy (facts) / Then you went and called Jimmy (facts) / They conference called me in the morning (what?) / They told me you mad about a tweet / You wanted me to say sorry (what?) / I swear to God I ain’t believed him (nah) / Please say it ain’t so (no) / The big bad bully of the Rap game can’t take a f*cking joke / Oh you want some f*cking smoke (what?) / But not literally, you’ll choke,” he fires. MGK says it is because of Eminem that he cannot appear on Eminem’s Shade 45 station on Sirius XM radio. He also says that Marshall involved Diddy and Jimmy Iovine after MGK—an Interscope Records-distributed artist like Em—tweeted about Hailie Mathers. While Eminem once dissed a litany of rappers and pop culture figures early in his career, MGK points out that he is quick to get offended when things ruffle his feathers. In the no-frills video, Machine Gun Kelly carries a shovel, presumably a reference to burying his elder opponent.

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Just as he did in that controversial ’12 tweet, he still regards Eminem as a Rap giant in his diss. “Yeah I’ll acknowledge you’re the G.O.A.T / But I’m the Gunner, b*tch, I got you in the scope (bra) / Don’t have a heart attack now (no) / Somebody help your mans up (help) / Knees weak of old age, the real Slim Shady can’t stand up.”

Later in the song, Machine Gun Kelly urges Eminem not to continue his political ways and remove a guest verse from Yelawolf’s upcoming Shady Records LP. Speaking of daughters, MGK says that Eminem tried to make it harder for him to feed his child, which he takes personally.

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Having already spoken publicly about Em’s daughter, Machine Gun Kelly now takes aim at another woman in Marshall’s life. “Everybody always hated me, this isn’t anything new to me / Yeah there’s a difference between us, I got all of my sh*t without Dre producing me (ay) / I know you’re not used to me / Usually one of your disses should ruin me / But b*tch, I’m from Cleveland, everybody quiet this evening, I’m reading the eulogy (shh) / Dropped an album called Kamikaze, so that means it killed him / Already f*cked one rapper’s girl this week, don’t make me call Kim.” Kim is the mother of Em’s daughter, who is often referenced in Eminem’s earlier work. The other rapper’s girl MGK is referring to is Halsey, who was previously involved with G-Eazy. On Friday, Machine Gun Kelly attacked the Oakland rapper in a freestyle (embedded below).

Elsewhere in the song, MGK offers to meet Eminem for a physical confrontation. He points out that he is younger, taller, and better looking than the self-proclaimed “Rap God.” Time will tell if this attack has upset the rhyme diety into a prompt reply.

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MGK released Bloom last year. The Bad Boy/Interscope LP features Quavo and Ty Dolla Sign. It reached #8 on the charts.

#BonusBeat: The same day that Eminem dissed MGK via Kamikaze, the Cleve’ MC threw jabs at G-Eazy during his Funkmaster Flex freestyle. He spits: “Let’s just keep it G / Only Eazy I f*ck with is E / I seen he dyed his hair and got a hanging earring / I f*cked his girl now he look like this sh*t is overbearing.”