In the 1990s and 2000s, Busta Rhymes’ Flipmode Squad was a Rap force to be reckoned with. The collective grew to include names such as Rampage The Last Boy Scout, Rah Digga, DJ Scratch, Roc Marciano, Spliff Star, Baby Sham, and Lord Have Mercy, among others.

At a time when Busta was transitioning out of Leaders Of The New School, the nimble MC wasted no time putting others on. From Rampage’s personal trailblazing appearance alongside Bus’ on Craig Mack’s “Flava In Ya Ear (Remix),” Flipmode represented like a Rap family. Rampage and Rah Digga released celebrated solo albums through Busta’s foothold at Elektra Records. Meanwhile, 1998’s The Imperial was part of the trend of label showcases.

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However, as Busta Rhymes’ label situation shifted, Flipmode never seemed to live up to its posse potential. In the 2000s, the label’s founder bounced between J Records, Universal, Aftermath Entertainment, and a stint at Cash Money. Beyond features, the roster seemingly suffered getting their solo material out. Although Spliff, Scratch, and others remained in B.R.’s circle, Flipmode seemingly dissolved. Rah Digga made an album with Nottz. Rampage and Lord Have Mercy dropped independent projects. Roc Marciano carved his own lane after 2010’s Marcberg.

In the 2010s, Busta launched The Conglomerate. O.T. Genasis became the breakout star, with J-Doe close behind. The hits started, including 2014’s “CoCo.”

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In 2018, Busta brings his past and his present together. “Flipmode Squad Meets The Conglomerate” unites Digga, Rampage, Spliff, Baby Sham, and Lord Have Mercy with O.T. Genasis, J-Doe, Trillian, Prayah, and Aaron Cooks. DJ Scratch laces the beat to make the cypher complete.

Over Scratch’s sinister drum and organs, Trevor Smith’s new and old associates offer a cohesive buffet of bars. Heads can hear chippy punchlines, menacing street talk, and at least references to Kanye West’s recent activities.

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After letting his roster show out, Busta spits in the middle of his rhyme assembly line. “Look, see, I don’t want to be cool with none of you rappers, muh’f*cka / I’m on my own d*ck / You remind me that I’m cool with my own clique / Get in the presence of God again / Extracting your soul and grabbin’ up your heart again,” spits B.R. “Try an’ defeat the God, that’s unimaginable / Because I f*ck ni**as unfathomable.”

Notably, Rah Digga only trades a few bars at the end, without a full solo verse. This campaign comes at a time when B.R. is putting the finishing touches on his 10th solo album, and first in more than six years. Celebrating with his camp is important to the O.G. lyricist.