Pharoahe Monch & Lil Fame Team Up To Make A Record Executive Pay (Video)
Pharoahe Monch is wrapping up 2018 in a big way, and just in time to celebrate his birthday (October 31). This past September, Pharoahe Monch sat down with Take It Personal Radio for a tribute episode dedicated to the Queens MC in which he revealed the release of his latest album since 2014’s P.T.S.D (Post Traumatic Stress Disorder). Inspired by the likes of Black Sabbath, Monch describes the upcoming release as having a “a heavy Rock influence. It’s hard as f*ck. It’s super bar’d-out; some of the of the songs don’t even have choruses. It’s everything that I’ve been wanting to do over the last eight years.”
Monch looks to continue the trend of shifting focus and challenging listeners with production partner Lee Stone, from his solo debut, Internal Affairs, who will lead at the helm of his upcoming record. In anticipation of the album drop and to honor his B-day, Pharoahe Monch debuts the music video for his single, “24 Hours,” featuring M.O.P.’s Lil’ Fame.
In stark, half black and white, half colored visuals written and produced by Mr. Pharoahe himself, Monch dives into a raw and rugged story about a time in which the Organized Konfusion co-founder was owed money for ghostwriting from a currently defunct label. In real-life, Monch wrote for Puff Daddy and others. However, the exec that he and Fame bring the ruckus too appears to be a caricature of Industry Rule #4080—a suit that seems disconnected from Hip-Hop and out for gain.
Allotting only 24 hours to reclaim his funds owed, the NYC microphone checkers feverishly express their incessant need for the cash without haste, so that they can keep their prescriptions filled and a roof over their heads. The track itself is a standalone single and not attached to Pharoahe Monch’s imminent project debut, but will assist in satiating fans until the official release date is unveiled.
This video, directed by fellow Rap veteran Mr. Complex, premiered at Complex.