Reason Represents TDE With One Of This Year’s Best Cypher Verses (Video)

2018 has been the year Reason’s music career has really started to take off. Beginning the year with an appearance on Top Dawg Entertainment’s #1 charting Black Panther Soundtrack, Reason has since gone on to officially sign with the coveted label, re-release his debut album There You Have It with them, and is currently on tour across North America with Jay Rock. After spending years developing his craft and releasing music for free, the Carson, California MC has now put himself in a position to thrive by signing with TDE. Not only has he joined one of California’s biggest Hip-Hop record labels, but he’s now part of an all-star team that includes Jay Rock, SZA, and Kendrick Lamar.

Hungry for opportunities to prove he belongs on the TDE roster, Reason took full advantage of his spot on tonight’s BET Hip-Hop Awards cyphers (Oct. 16, 2018). Appearing in a multi-city cypher featuring Flawless Real Talk of Providence, RI, Casanova of Brooklyn, Shawn Smith of Philadelphia, and Phora from L.A., Reason anchors the cypher with a punchline-filled verse that easily stands out. Proudly rocking a TDE hoodie, he spits Hip-Hop scholar bars like “I’m Jay-Z in the making, that’s what I’m ’bout / but tell Hov that Reason able to Doubt” and tells his story by making ties to Joe Budden’s career with the wordplay: “I left school and started hustling / so when I left Akademiks I stopped Struggling.”

Reason closes out his verse with a call to the veterans in Hip-Hop to work more closely with up and coming artists such as himself, spitting “When you legends gon’ start rocking with the youth? / I’m calling you ni***s out, you ain’t hiding from the truth / talking ’bout when they was popping in the booth / but when they first started popping they was me. He proves as a new artist he can see the big picture, while displaying his vision with raw talent.

#BonusBeat: AFH had the pleasure of interviewing Reason last month and having him break down his journey signing to TDE. Check it out here: