Royce 5’9, T.I., Snoop, Rick Ross & More Join Trae Tha Truth On The Ultimate Posse Cut

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Hi. We recently created AFH TV, Ambrosia For Heads’ streaming video service, because we believe real Hip-Hop deserves its own dedicated TV home, but we need your help to make it great. Please subscribe to AFH TV. It is only $1.99/month or $12/year, and already features some amazing content, but the best is yet to come. Thank you for all of your support.

Trae Tha Truth assembles some of the most impressive collaborations in all of Hip-Hop. The Houston, Texas native isn’t playing around with the release of “I’m On 3.0.” The third installment of the song keeps a tradition dating back to 2011 alive. It features T.I., Dave East, Tee Grizzley, Royce 5’9, Curren$y, Snoop Dogg, Fabolous, Rick Ross, Chamillionaire, G-Eazy, Styles P, E-40, DRAM, Gary Clark, Jr., and Mark Morrison. At a time when Rap came seem segmented by generations or geography, Tha Truth shows that great artists can share the light.

While the song dropped back in 2017, it understandably took Trae some time to make the video happen. He gets everybody in it, and shoots each artist in an elaborate, poised setting. Moreover, from Joe Budden to Tech N9ne to Mike Epps to Nick Cannon, Trae gets a series of additional cameos in the impressive visual. Trae says logistically it was tough, but worth it in the end. “Putting this cut together was like a sparring session, survival of the fittest lyrically,” he told Complex, who premiered the video. “Most importantly, this is a rare time that you will actually can see artists of various styles from the music industry in one video. The ‘I’m On’ series will always be historical.”

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In the video, all the MCs rap their bars. However, the whole thing isn’t laid out like a freestyle. Each artist or singer take turns spitting bars over a beat containing DRAM vocals laid within it. Apart from the Rap appearances, the visual concludes with Nick Joseph, who is best known for the “oh no baby what is you doin'” meme that went viral in 2017, playing out another one of his scenarios.

Meanwhile, Snoop delivers one of the song’s longer verses, telling the story behind the song: “Wakin’ up, feelin’ good, rollin’ through the neighborhood /Do or die, every day, I lead ’em in a different way / I don’t take no mess, get it off of my chest I’ma be dressed to impress, no stress, fresh / Off the Eastside, Trae called me up and said ‘Unc’, I’ma need you on the B-side’ / So I came through-a, mic checked, one-two-a Gettin’ real funky, kinda smell like manure / Eight cars, eight stars / Return of the mack with these hot eight bars / Flip through it, dip through it / This is the sh*t that’ll make you get to it / Break down, give it up, pour it up / Now drink it up, roll it up / Light it up, how you feel, y’all? / See you in high definition with a mothaf*ckin’ real Dogg.

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“I’m On 2.0” involved Kendrick Lamar, Big K.R.I.T., and J. Cole on the same song, among others. The first installment featured Big Boi, Lupe Fiasco, Big Boi, and Wiz Khalifa.

Trae Tha Truth released Hometown Hero in 2018 through his ABN/EMPIRE imprint. The Grand Hustle VP gathered an appearance from T.I., as well as spots from Mozzy and Boosie Badazz.