J. Cole & Ty Dolla $ign Cash In With A Modern Spin On A Classic Message (Video)

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UPDATE: Ty Dolla $ign and J. Cole have released the music video for “Purple Emoji,” nine days following the single. Both artists appear in the music video that also includes a variety of romantic couples:

ORIGINAL MAY 20 STORY: J. Cole’s collaborative spirit continues. While the platinum MC/producer’s albums of the last five years have lacked guests (including last year’s Grammy-nominated KOD), the Dreamville founder gives his all to others. That’s been true of releases by 21 Savage, 9th Wonder’s latest Jamla Records compilation (alongside Rapsody), and the Ville’s veteran Bas, among handfuls of others.

As Ty Dolla $ign gears up for his first solo album since 2017, Cole is there for “Purple Emoji.” The song features a pitched-down Take 6 “More Than Ever” sample, while the two versatile and melodic artists pay honor their respective romantic partners.

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You know I need you, baby / So much on my mind, I ain’t even really sleepin’ lately / I said some things I didn’t mean, I know I did too much / What’s love if we can’t get into it, turn around and make love? / You kept it solid with from beginning, baby, you my day-one / You caught me in a lie, looked back up at you like I’m dumb / I had to make you my girl, you ain’t afraid to speak up,” sings Ty in the tradition of classic made-a-mistake R&B.

While Ty keeps it clean, it’s Cole who reminds that this is a modern day love letter, and he speaks bluntly. I can’t get you caught up in messes I made / Love you forever When we turn like 50, I’m still gonna have all of your messages saved / Purple emojis with horns on it Like the devil, but ain’t nothin’ devilish, babe / In fact, it’s a Heaven-sent thing Black angel with the regular name / F*ck strangers, I could never contain my passion for you / I’m grabbin on you in public, I know that you love it / I’m try’na put one more lil’ boy in your stomach / No frontin’, I keep it one hunnit’ / If you was to leave me, I know I’m gon’ plummet.

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Ty’s last album was Beach House 3, featuring Lil Wayne, Pharrell, and Wiz Khalifa, among others.