Dr. Dre Previews How Epic His Super Bowl Halftime Show Will Be
Dr. Dre and an esteemed cast of collaborators will host the Super Bowl Halftime Show in less than one month. On February 13, Dre will be joined by Snoop Dogg, Eminem, Kendrick Lamar, and Mary J. Blige for a concert at SoFi Stadium. The Inglewood, California venue is just a dozen or so miles from the city of Compton, where Dre (and Kendrick) grew up.
As anticipation builds for the show, Pepsi released a video directed by F. Gary Gray that only adds excitement. The performers all appear in a high-tech video that gives Heads an idea of what to expect. The medley begins with Eminem (and his Slim Shady alter-ego) assembling words as A Beautiful Mind-style equations. The video does a great job calling back to the Em look and style of 20 years ago, facing off with the mogul of now. Perhaps that gives set-up of Eminem blending his early hits with some of the more recent material, including 2013’s “Rap God,” which plays in the clip. The scene morphs from Detroit to sunny California while the music shifts to 1999’s “The Next Episode.” Heads find Snoop Dogg stuck in L.A. traffic. Tha Doggfather is posted up in his ’59 Chevy lowrider, where he hits the switches and makes the old school bounce.
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The sequence pays homage to the memorable three-wheel U-Turn in Dr. Dre’s “Let Me Ride” music video 30 years ago. Then, it transfers to Mary J. Blige on a video set with her Dre-produced “Family Affair” playing. MJB gets a text and hurries off in a Bugatti. The camera shifts to find Kendrick Lamar penning bars in a skyscraper with a view. As K-Dot toils over his bars (an allusion to a long-awaited album), “HUMBLE” plays. In the last 80 seconds, the camera moves to find Dr. Dre walking the beach and living the good life. The waves turn to Scott Storch’s piano keys for “Still DRE,” the second sampling of 2001 used in the montage.
All of the players converge with an ongoing chess homage. The table is set for an incredible performance and perhaps some off-the-field tricks from these living music legends. The video closes with Snoop and Dre riding together in the lowrider, just as they did together in ’92, ’99, and now 2022. “California Love” plays, a fitting nod to another legend who is not here.
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F. Gary Gray worked with Dre on Straight Outta Compton, Murder Was The Case, and several iconic music videos. Last year, Dre released The Contract through an online GTA video game and included new work with Snoop and Em. That project was named among Ambrosia For Heads‘ best of 2021.
Meanwhile, the upcoming Super Bowl has competition still to be sorted. However, the Los Angeles Rams could have a homecoming, only adding to the Cali’ love.
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#BonusBeat: A recent Ambrosia For Heads What’s The Headline podcast about Dr. Dre’s 2021 comeback, including an upcoming Super Bowl Halftime Show: