Death Row Family vs. TDE: The Greatest Rap Crew Competition

In recognition of Hip-Hop’s 50th anniversary, BET Digital, in partnership with Ambrosia For Headsis celebrating the culture by hosting a bracket-style competition that allows you to determine Hip-Hop’s greatest crew.

Rather than having “experts” tell you who is the greatest of all-time, this is your opportunity to collectively make that decision. After giving the opportunity to any and all fans to provide feedback on which crews should be included, 32 collectives from different regions, styles, and generations have been selected—all vying for that #1 spot. When the final battle is over and the last vote is cast, you will have determined who is your Greatest Rap Crew of All Time. The voting began with eight crews from the West Coast, which were selected with your feedback. Now, that bracket is down to two—battling for regional supremacy.



Two incredible crews battle for regional supremacy in the West Coast bracket. Twenty years apart, TDE has often been compared to the Death Row Family—with Snoop Dogg once proclaiming the more contemporary collective to be “a better version” of the crew he helped brand. Both Death Row and TDE captured the spirit of marginalized communities in and around Los Angeles, Compton, and surrounding areas and made enduring art out of the commentary. Dr. Dre’s The Chronic and Snoop’s Doggystyle showed the mainstream the fun, the flavor, and the frantic energy of life in the Cali streets. Two decades later, artists like Kendrick Lamar and ScHoolboy Q injected thoughtful neighborhood narratives that showed the depth, range, and suspense of young Black men growing up in cutthroat environments. TDE used these abilities to launch numerous superstar careers, many of which turned around to eagerly work with Death Row alums like Snoop, Kurupt, and others. Just as Dre had helped elevate his early 1990s affiliates to stardom, he would dedicate himself to K-Dot on several albums. TDE’s engineer MixedByAli even acquired the Death Row studio, where hits by Tupac, Snoop, and others were made—further connecting these powerful and poignant histories. After besting Hieroglyphics in Round 1, Death Row recently defeated part of its legacy in N.W.A. & The Posse in Round 2. Now, they face a squad they influenced—one who has defeated Odd Future and Sick Wid It to be here. For the wild West, this battle for regional supremacy seems like the ultimate duel. Voters get the final say.

Go to to vote on which of these crews you believe should advance to the next round, and to learn of the other crews that are battling in this round. You can also vote on Twitter and Instagram, using the hashtag #BETGreatestRapCrew and a hashtag with your favorite crew.