G.O.O.D. Music vs. Shady: The Greatest Rap Crew Competition

In recognition of Hip-Hop’s 50th anniversary, BET Digital, in partnership with Ambrosia For Headsis celebrating the culture by hosting a bracket-style competition that allows you to determine Hip-Hop’s greatest crew.

Rather than having “experts” tell you who is the greatest of all-time, this is your opportunity to collectively make that decision. After giving the opportunity to any and all fans to provide feedback on which crews should be included, 32 collectives from different regions, styles, and generations have been selected—all vying for that #1 spot. When the final battle is over and the last vote is cast, you will have determined who is your Greatest Rap Crew of All Time. The voting began with eight crews from the Midwest, which were selected with your feedback. Now, that bracket is down to four.



Throughout the 2000s, two Hip-Hop superstars assembled crews that proved built to last. Eminem’s Shady Records squad and Kanye West’s G.O.O.D. Music recruited talent from around the country and displayed fast-forming chemistry through collaborations and compilations. Years after West produced for D12, Kanye and Eminem eventually joined forces for the chart-topping, BET Award-nominated “Forever” super collab. In the following years, Big Sean made songs with Em and Royce 5’9”. G.O.O.D. Music defeated the St. Lunatics in Round 1, while Shady bested Bone Thugs to reach this round. After reports that Eminem once considered dissing ‘Ye and others, there have been previous perceptions of a rivalry between these figureheads. Instead, these crews have coexisted and made history together. In this tournament, only one Midwest juggernaut can advance to Round 3.

Go to BET.com to vote on which of these crews you believe should advance to the next round, and to learn of the other East Coast crews that are battling in this round. You can also vote on Twitter and Instagram, using the hashtag #BETGreatestRapCrew and a hashtag with your favorite crew.