YMCMB vs. So So Def: The Greatest Rap Crew Competition
In recognition of Hip-Hop’s 50th anniversary, BET Digital, in partnership with Ambrosia For Heads, is celebrating the culture by hosting a bracket-style competition that allows you to determine Hip-Hop’s greatest crew.
Rather than having “experts” tell you who is the greatest of all-time, this is your opportunity to collectively make that decision. After giving the opportunity to any and all fans to provide feedback on which crews should be included, 32 collectives from different regions, styles, and generations have been selected—all vying for that #1 spot. When the final battle is over and the last vote is cast, you will have determined who is your Greatest Rap Crew of All Time. The voting began with eight crews from the Dirty South, which were selected with your feedback. Now, that bracket is down to two—battling for regional supremacy.
YMCMB VS. SO SO DEF
The battle for regional supremacy in the Dirty South bracket sees the clash of two veteran movements in different cities. Jermaine Dupri’s So So Def has become an Atlanta institution, even while aligning with talent nationwide. Similarly, the Young Money Cash Money Billionaires are New Orleans pioneers who expanded their collective with unique voices from near and far. JD has collaborated with Lil Wayne and Birdman for over 20 years, including “Hardball,”—a song that merged teenaged Weezy and Bow Wow. Shad Moss, an essential piece of So So Def, later joined Wayne and other longtime collaborators at YMCMB. Both of these crews knew how to appeal to the mainstream without compromise and, through remixes and collaborations, demonstrated how Rap music was at the epicenter of popular culture. After YMCMB takes a statement victory over No Limit Soldiers and previously defeated T.I.’s Grand Hustle, they face a So So Def who bested the Dungeon Family and Quality Control. Only one of these crews can represent the Dirty South in the four final brackets. Your vote may decide the winner.
Go to BET.com to vote on which of these crews you believe should advance to the next round, and to learn of the other crews that are battling in this round. You can also vote on Twitter and Instagram, using the hashtag #BETGreatestRapCrew and a hashtag with your favorite crew.