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Mysterious Ads Cause Fans To Watch The Clock For A New Jay Z Album

Jay Z has not released an album since 2013's Magna Carta...Holy Grail. That album arrived on July 4 of that year, after it was announced June 16, during the NBA Finals. Following Kanye West's own fast-track release of Yeezus that very same month, the other half of Watch The Throne... Read more

The Details Behind Fast Food’s Most Famous Jingle Are Unsavory

The classic ad jingle contains two elements: a message and a tune. From a marketing standpoint, jingles are meant to get stuck in a listener's head so as to initiate a subconscious bridge between product and memory and over the years, several have transcended the world of advertising and infiltrated... Read more

The Government Is Using Hip-Hop To Fight Smoking By Youths (Video)

Earlier this year, the worlds of Hip-Hop and marketing collided when Sprite unveiled a new line of soda cans featuring lyrics from Biggie, Drake, Nas, and Rakim - but that was not the first time Hip-Hop had been used so obviously in a marketing campaign. Artists like Ice Cube, Jay... Read more