NOVEMBER 26 UPDATE: In the middle of the month, Reason and Ab-Soul made one of Carson, California's most meaningful records of all-time. Ab, who has revived the city's scene in the 2010s, partnered with his Top Dawg Entertainment label-mate Reason for "Flick It Up." At a time when Soulo verses... Read more

Six weeks ago, the dominant Hip-Hop label of the 2010s announced that it had added a new MC to its tight-knit family. Carson, California's Reason signed to Top Dawg Entertainment. The imprint with five #1 releases, including this year's Black Panther soundtrack held no press conferences nor staged a chain-awarding... Read more