From the beginning, Big K.R.I.T.'s song "Pay Attention," featuring Rico Love, announced a new chapter for the Mississippi MC. K.R.I.T. allowed Jim Jonsin to take the production reins as he got into grown and sexy mode. The video for the song also reflects K.R.I.T.'s evolution. Rather than take a trip... Read more

There never is enough time in the day, especially for a person like Big K.R.I.T., who spends his hours on a lifelong journey to follow his dream as a musician. The latest single from Big K.R.I.T., "Pay Attention," chronicles the life of a man on a mission who realizes he... Read more