Right after he looks into the camera vowing to bring a championship to “The ‘land,” LeBron leads the charge as countless people are shown doing the type of hard work that leads to greatness. In a sign that times have definitely changed, the soundtrack is none other than Public Enemy’s riotous “Welcome To The Terrordome,” from their 1990 Fear Of A Black Planet album.

The clip, which is a slick ad spot for Samsung Gear VR, shows workers in steel mills, TV stations, kitchens and office settings all grinding it out, while mouthing the words to PE’s anthem. The effect is powerful, whether you’re a Cavs fan or not. Take a look.

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