Jay Z Teams With Barneys For Holiday Collection
“I’m not businessman, I’m a business,man”
I think we can all agree that Hova definitely wasn’t lying on that one. In addition to being CEO of one of the biggest Hip-Hop record labels, owning a sports agency, running a clothing brand, and oh yea going double platinum with his 12th studio album, it has been announced that Jay Z will team up with Barneys New York for a brand new holiday collection. The collab will go by the name “A New York Holiday,” and will be available at the “BNY SCC Gallery” (Barney New York Shawn Corey Carter) starting November 20th.
Mr. Carter shared his thoughts on the holiday collection recently in a press release: “With this project, Barneys New York and I were able to take the slickness, energy, and innovation of New York City and translate that into quality, timeless pieces Everything that encompasses ‘A New York Holiday’—the items chosen, the amazing designers that participated, the windows, the design of the BNY SCC Gallery—represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me.”
The collection will feature watches, jackets, blankets and other merchandise from designers Lanvin, The Elder Statesman, En Noir, Hoorsenbuhs, Just Don, Proenza Schouler, Acne Studios and Cutler & Gross, and Hublot.
Now although this partnership will undoubtedly prove very lucrative for Jay, it’s not all about the profits. Barneys New York is planning to donate 25 percent of sales to the Shawn Carter Foundation, which was started by Hov to create scholarships for students.
Looks like Jay’s “Picasso Baby” wasn’t that far off after all.