Kendrick Lamar and Reebok partnered for a one of a kind rollout of Kendrick’s To Pimp a Butterfly album and Reebok’s ZPump Fusion shoe. 100 lucky fans and tastemakers were given the opportunity to watch Kendrick perform for the first time since the release of his LP, and receive a complimentary pair of the new shoes. The catch? The concert was performed on the back of a moving truck, which led to an incredibly entertaining 5K run.

After releasing teaser footage of the event earlier in the week, Reebok now liberates the entire 48 minute clip in HD. In addition to performing “Alright” from the new LP, Kendrick re-visits many previous fan favorites. Check out the video.

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