Apathy Has A Message For The Posers: “Rap Is Not Pop” (Audio)

Hi. We recently created AFH TV, Ambrosia For Heads’ streaming video service, because we believe real Hip-Hop deserves its own dedicated TV home, but we need your help to make it great. Please subscribe to AFH TV. It is only $1.99/month or $12/year, and already features some amazing content, but the best is yet to come. Thank you for all of your support.
Hi. We recently created AFH TV, Ambrosia For Heads’ streaming video service, because we believe real Hip-Hop deserves its own dedicated TV home, but we need your help to make it great. Please subscribe to AFH TV. It is only $1.99/month or $12/year, and already features some amazing content, but the best is yet to come. Thank you for all of your support.

After releasing over 50 songs in 2015 with his EP Weekend At The Cape and his double-disc compilation album The Black Lodge, Apathy is already gearing up for a strong 2016 with the first single off his upcoming album Handshakes With Snakes. The Demigodz/Army of the Pharaohs MC is attacking all the Pop influence in modern day Rap music with the straightforward title: “Rap Is Not Pop.”

The song is filled with sharp rhymes, in-pocket flows and visual metaphors as Apathy spits “it’s like Pop is a poison in the form of a pill, you understand the risks but you[‘re] taking it still.” Apathy targets everything from rappers wearing dresses to get attention, having no sense of culture to the over-exposure of Pop-based Rap music. The message here is buying into Pop standards can gain an artist exposure, but it dissects the culture out of Hip-Hop music. Listen to the track below:

Do you think Pop influence is destroying Rap music?

#BonusBeat: Here’s the song with DJ Premier Apathy references in the second verse, off his 2011 album Honkey Kong:

Related: A.O.T.P. Meets D.I.T.C. As Apathy Announces Collaborative LP With O.C., Perestoika