REKS & Apollo Brown Celebrate Hip-Hop’s Infinite Powers (Video)
With ten LPs already under his belt, Lawrence, Massachusetts’ REKS may very well be the perfect embodiment of an underground MC. Since his 2001 debut, Along Came The Chosen, he has worked with the likes of DJ Premier, Styles P, Pete Rock, Skyzoo, Alchemist, Freeway, Hi-Tek, and more. In September of 2016, he released his tenth album, The Greatest X (pronounced “the greatest unknown,” despite the cleverly used roman numeral for 10), and it enlisted the help of Black Milk, Buckwild, Evidence, Large Professor, Nottz, Statik Selektah and others. Needless to say, it’s an all-out Hip-Hop affair, and so it’s only right that it’s home to a record all about how Hip-Hop’s power extends far beyond what it offers through music.
“H.I.P.H.O.P.” is an Apollo Brown-produced single whose title stands for “her infinite powers help oppressed people.” In the new video, REKS enlists the help of men and women of all ages and color to echo the song’s hook, underscoring how vast and spread out the culture’s influence has become. Shot in black and white, the video features breakdancing, graffiti, record stores, and audio equipment as homages to Hip-Hop’s various elements. The song itself is a testament to Hip-Hop’s role in REKS’ own life, providing him a path in life filled with opportunity.
At the time of its release, REKS said of The Greatest X it’s “more of an experience than it is an album. It is one of my proudest accomplishments.”