Meet Eminem’s Newest Signee In The Rawest BET Cypher Of 2017 (Video)

Last night (October 10) Eminem’s BET Hip Hop Awards cypher shook the universe, in what stands to be the MC’s most political moment in a career that’s never shied away from dissing public figures of all kinds. The previous time Marshall Mathers blessed the BET cypher stage, he brought his newly-renovated crew out too, including Slaughterhouse and Yelawolf. Last night, Em’ did the same—it just so happens that this particular moment needed no assistance.

In the same parking garage where Em unleashed his verese, with early ’80s Cadillac Fleetwoods and a T-Type Buick Grand National parked Yo! Bum Rush The Show-style (complete with their headlights on), it all went down. In the background, Royce 5’9″ and his brother Kid Vishis look on at another fraternal set, Westside Gunn and Conway The Machine (both early 2017 Shady Records additions). The first verse went to Compton, California’s Boogie—confirmed to be Shady Records’ newest act. Known for his work with DJ Quik, Problem, and Mozzy, Boogie stepped to the mic with authority. On EPMD’s “You’re A Customer” beat, Boogie demonstrates clever wordplay, dealing in street-savvy subject matter and vernacular. He labels himself both “a ratchet” and “an activist,” and proves it in lines delivered with a distinct lisp that Heads will remember. Introduced by Hall N’ Nash partner Gunn, Conway raps next, warning that he’ll gladly shakedown wack rappers for their jewels and the mic time. He references the execution-style shooting that paralyzed his face, affecting his delivery—and his hardcore lifestyle before March’s deal. He promotes upcoming LP, Grimiest Of All Time (G.O.A.T.) with bars that beg to back it up.

Another Buffalo, New Yorker, Benny The Butcher spits next, with bars that move swiftly like LeSean McCoy. He claims his music is for those inside the walls, as he’s lucky to be a free man, in the wake of dirty deeds. He spits about finding a life of crime before meeting his father, and surviving life and death transactions long before Rap industry pitfalls. Besides the tough-talk, Benny puts street soul in his raps, tracing his message and style back to an MC like Big L. Like Carlito’s Way, Benny is the one they never saw coming or took seriously, but this Griselda O.G. goes for the gusto.

Besides ‘Em and the above grouping, other 2017 BET Hip Hop Awards cypher standouts include Rapsody, CyHi The Prynce, and Mysonne. Earlier today, Gunn cocked back some raps alongside DOOM on their second WestsideDOOM single, “2Stings,” produced by Shady DJ/producer The Alchemist.