Run The Jewels Bring On The Apocalypse In Their Latest RTJ3 Video

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Hi. We recently created AFH TV, Ambrosia For Heads’ streaming video service, because we believe real Hip-Hop deserves its own dedicated TV home, but we need your help to make it great. Please subscribe to AFH TV. It is only $1.99/month or $12/year, and already features some amazing content, but the best is yet to come. Thank you for all of your support.

As 2017 lists (including Ambrosia For Heads‘ year-end list announcement) are pouring in, Run The Jewels is still set on adding to the album they released in the closing days of ’16. RTJ3 and the tour that followed seemingly put Killer Mike and El-P’s mid-2010s creation on a higher plane. From cat remix albums, DJ Shadow and Statik Selektah collabos to festival billing, and more, RTJ’s following has snowballed. Even in contrast to Mike and El’s storied veteran solo careers and past groups, this collective just seems much bigger.

Today the Jewels drop the video for “Call Ticketron.” Perhaps the catchiest song on RTJ3, this one calls back to old audio ads for New York City events and pre-ticket sales. In between the trigger-sampling chorus, the pair raps as hard as ever. In the video, R.T.J. has a sold out show in Madison Square Garden (as advertised in the song). It’s a feat they say their naysayers believed would only happen if the world were to end. When Mike and Jamie take the stage, they discover that the sold-out affair is strangely empty. Giant spiders, extra-terrestrials, and supernatural meteor showers wait for them outside though, suggesting that they did, in fact, bring on the apocalypse.

Run The Jewels Show America As The Little Shop Of Horrors It’s Becoming (Video)

Similar to Eminem’s cryptic R3vival promotional campaign, R.T.J. created a website and phone number earlier this week to get fans guessing.