Evidence Directs Atmosphere’s Latest Video. It’s A Different Kind Of House Party

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Hi. We recently created AFH TV, Ambrosia For Heads’ streaming video service, because we believe real Hip-Hop deserves its own dedicated TV home, but we need your help to make it great. Please subscribe to AFH TV. It is only $1.99/month or $12/year, and already features some amazing content, but the best is yet to come. Thank you for all of your support.

During the last decade, Slug, Ant, and the Rhymesayers family welcomed Evidence, Dilated Peoples, and Stepbrothers to the Minneapolis, Minnesota-based label. In those two groups and alone, Ev has fit in lovely. The MC/producer from Venice, California has made some of the best music of his career ever since. That is especially true of this year’s Weather Or Not album, which Slug appears on.

As Atmosphere ramps up for Mi Vida Local (October 5), its eighth album, Evidence comes to the Twin Cities to direct the latest visual. “Jerome” shows Slug and Ant riding around in a 1965-’66 Cadillac de Ville drop top. Slug is at the wheel while the often elusive Ant has his head buried in a 1980s handheld video game. They arrive at a house and head inside. The camera follows Slug through a clubhouse filled with Rhymesayers, friends, and affiliates.

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Even though Ant remained in the Caddy, he’s inside at a table-top Pac Man video game. Slug’s youngest son appears too, as does one of the label’s current priorities, deM atlaS. As Slug raps about wishing to be alone in his beautiful basement, he is transported to one–complete with walls of vinyl, music production equipment, Ant behind two turntables, and two cheerleaders. This was the atmosphere that Slug and Ant created their music for years (minus the cheerleaders), and he rocks the mic like those early days. Eventually, the MC drops the mic, heads upstairs, steals some Cholula hot sauce, and returns to Ant in the Caddy. Without Ant breaking his concentration, he throws the car in reverse and navigates around corners to another destination.

For an album with a hometown theme that addresses the changes one faces in 20-plus-year Rap career, the video complements the subject. Evidence is an avid photographer, as anyone who follows his Instagram account can attest to. Dilated has played to that passion. Their last album was Directors Of Photography.

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Ambrosia For Heads named Weather Or Not to our best of ’18 mid-year list. Slug appeared on video single “Powder Cocaine.” That memorable video was directed by Jason Goldwatch. They also worked together on Vanderslice’s “North American Money,” which premiered at AFH.

#BonusBeat: Slug picks all-Prince records in his episode of Let The Record Show. In going over some classics from The Purple One, Slug gives an update on his a collaborative album with Alchemist titled Lake Minnetonka: