Pusha-T’s Real Beef Is Not With Drake & It Pays Handsomely (Video)
For several months, it appeared that the whole Drake/Pusha-T beef had gone cold. These diss records were halted, reportedly at the order of J. Prince and Kanye West, respectively. Since that early June report, aside from Kanye West’s under-bridge Twitter selfie-video in which he warned Drake against alluding to his wife, Kim Kardashian, things seemed to be stuck at a cease-fire. Then, last week, a sit-down interview with LeBron James and Maverick Carter and their HBO show The Shop added new reports—and new life to Rap’s biggest verbal sparring match of 2018.
While airing out ‘Ye, Drake implied that it was his confiding in Kanye that led to Pusha T knowing about his son Adidon. That notion is now being refuted by Pusha, who says it was actually Drake’s producer Noah “40” Shebib who revealed that information to a female companion. During the most recent episode (#188) of The Joe Budden Podcast, G.O.O.D. Music President’s was a guest and expounded about how he found out the ammunition he used for his much-talked-about diss song “The Story Of Adidon” and why his anger about it all stems from elements outside of the studio.
Besides the new details surrounding the beef and “baby-gate,” perhaps the most interesting part of the episode though was how deep Pusha is the fast food jingle business. It had previously been divulged that Pusha-T was the one who co-wrote the McDonald’s “I’m Lovin’ It” jingle. In putting some real numbers behind those details, Push’ reveals that his fast-food advertising business did not end there. While he got a six-figure payout more than a decade, the Virginia representative still earns daily from an ad many TV and radio consumers know all too well.
“Steve Stoute brought us the whole McDonald’s jingle. When he brought it, he gave us the ‘I’m Lovin’ It’ tag-line. We basically just wrote to that,” he says at 3:05:00 in the conversation. Pusha clarifies to Joe that his input was greater than the three melodic words ahead of the jingle’s catch-phrase. “Within that, they just took pieces out, whatever the case may be. “They got over [on us with] a onetime payout. Onetime payout. [I] wasn’t hip. [We got] like [$500,000. They gave] me and my brother [No Malice] a half—half a million.” When producer Parks calls that sum “a pretty good payout,” Pusha disagrees. “No! What? It’s playing now! Hey, but I own 40% of the Arby’s commercial, now.” Pusha clarifies that slogan, “We got the meats” is something he helped create. “We own that. We own that. We own that. It’s 40% of that.” Pusha continues, “That’s where a lot of my business is in syncs and movies and commercials.” Pusha thanks manager Steven Victor for urging him to do EDM collaborations which led to some of this new business.
Pusha explains that demanding residuals in his negotiating came from agreeing to something below his value. “The McDonald’s sh*t was a super L, in hindsight,” he said, of his period working for the golden-arches alongside Justin Timberlake and Clipse co-founder/brother No Malice. “[When you are] first coming in the game, [they] set you up.”
Pusha-T recently licensed a song, “No Problem,” to the film, Venom.