While Griselda Records’ Conway The Machine and Westside Gunn are on most Heads’ radars by now, some of Hip-Hop is still getting to know Benny The Butcher. He is making lasting introductions with every bar. He spit a standout verse as part of 2017’s Shady Records and Griselda cypher for the BET Hip Hop Awards. He also appeared on this year’s Lost Tapes by Ghostface Killah, Supreme Blientele by Westside Gunn, as well as Son Of G Rap by Kool G Rap & 38 Spesh. While Con’ and Gunn are brothers, Benny is also their cousin, making Griselda a real family affair.

Now, although Benny is a couple of years younger than his GxFR compatriots, he has been rapping for longer than many folks may realize. “Best Ever ’N NY” has been grinding in the underground for more than a dozen years and has dropped at least 12 street albums and mixtapes in that time (including notable 2018 albums A Friends of Ours and Stabbed & Shot with 38 Spesh). It was 2005 is when he released the second installment of his Tana Talk series, which he is now following up 13 years later with Tana Talk 3 (November 23). The project will function as his official debut album on Griselda Records and is wholly produced by Alchemist and Daringer.

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Today Ambrosia For Heads premieres the first look at Benny’s video for “Joe Pesci 38,” the lead single from Tana Talk 3. The Daringer-produced cut is exactly the kind of buttery strings loop one might expect from Griselda. B.E.N.N.Y. says it like so at the start of the track, “This is how sh*t [is] supposed to sound. This [is] how our sh*t sound.” The hustler has found his groove lyrically, and he flexes a relaxed flow that hits every drum here.

On top of being a Griselda lieutenant, The Butcher has his own record label and crew called Black Soprano Family (BSF). So, that, coupled with the track’s title, should make it apparent this Buffalo, New Yorker is coming with that mafioso flavor. For the “Joe Pesci 38” visuals director Slim Gus takes the mob imagery one step further. This is a mini-movie with “back room” scenes filmed at the authentic Italian Village restaurant in Buffalo book-ending Benny and a small crew doing demolition at an abandoned house to uncover hidden contraband. The address they are sent to is 52 Montana, which is also the block Benny is from, as well as the album’s namesake, as ‘Tana is short for Montana.

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Tana Talk 3 is a limited edition release of 500 CDs, available for $20 USD. It features Royce 5’9, Westside Gunn, Conway The Machine, and Meyhem Lauren,

Benny, along with Gunn, is currently included on AFH‘s official playlist.