Earlier this year, Big K.R.I.T. released K.R.I.T. Iz Here, a full-circle follow-up to the MC/producer’s highly-acclaimed 2010 mixtape, K.R.I.T. Wuz Here. The ’19 project featured the likes of Lil Wayne, Saweetie, Baby Rose, Rico Love, and a boasted a stellar feature from Dreamville’s own J. Cole for the track, “Prove It.”

Another standout record from K.R.I.T.’s most recent venture is the album’s closing cut, “M.I.S.S.I.S.S.I.P.P.I.” The track’s title is an acronym the Meridian, Mississippi MC created that stands for “Maybe I’m So Southern I Sometimes Scare Ignorant People’s Perception Of Independence.” To bring these words to life, K.R.I.T. has linked up with director, child, for his latest music video release.

Big K.R.I.T. Explains How Platinum Rappers Can Be Broke In A Complex Freestyle

Captured in his home state, Big K.R.I.T. pays homage to the region that molded him with cascading trumpets, sultry saxophone riffs, and dribbling piano chords orchestrated by Timbaland’s former co-producer, Danja (aka Danjahandz). Surrounded by visions of wooden crosses, simple homes with high grass, kids playing in the yard, and net-less basketball hoops, K.R.I.T. spits for Mississippi with slick leisure.

Midway through the track, Justin Scott reminisces in rap, grabbing a tight hold of his own roots and pulling them to the surface. The Multi Alumni rapper rhymes, “I remember, I remember not knowin’ where I came from / Until I realize where I come from / Proud parents, Black parents, my parents / They standin’ on the same steps that they supposed to / In the same place that they supposed to / And I’ma keep raisin’ ’em higher and higher / And the biggest house I can find, I’ma buy it and buy / I’ma keep tryin’ and tryin’ to make ’em proud and all.”

Big K.R.I.T. & Lil Wayne’s New Song Takes A Deep Dive Into A Form Of Addiction

As the video rolls on, the instruments used and the artists who wield them are prominently held at the forefront of the camera’s wandering eye. With the music and the band in tow, Mississippi’s own King Remembered In Time provides prose that gives profound insight into how he made it out of the same world that made him who he is today. K.R.I.T. raps, “You do what you need to do / You get it done, you get it done / You’re the only one, that can make it happen / So you had to make it, and you had to run that marathon / High hurdles, jumpin’, 40-yard dashin’ / Watchin’ it happen, makin’ it happen / We should watch it sometime, them haters / But you get greater later (Shine) / My label was evened out / All my dreams are still profound / And I still get down, I get down, I get down / And you hear the sound? Move / Baby, I’m so Southern I sometimes scare ignorant people’s perception of independence / Mississippi.”

New music from Big K.R.I.T., including selections from K.R.I.T. Iz Here, are on the official Ambrosia For Heads playlist.